Seamlessly browsing through the internet and you stumble upon a chunk of lip-synching videos, dancing challenges, funny cat memes, and a bunch of other short 15 seconds videos. Thinking to yourself, where are these videos coming from? These days’ viral videos originate from one single source, and that is TikTok.
The TikTok platform has become the lucrative hub for short videos and a potential meme site. A mini-version of YouTube and the perfect destination for mobile users, the TikTok platform is booming.
From the business perspective, the TikTok platform has become the marketing and advertising haven. TikTok offers business unique engagement solutions, updated performance tracking, the opportunity to post relevant content, and positive brand-building scopes.
If you’re looking for ways to make the best out of TikTok marketing then, you are in the right place. Whether you want to use TikTok for personal content creations to hit millions of views or for business promotional needs, we are about to give you all the insights on why you need TikTok accounts. Let’s get started.
A Brief intro on Tiktok and its features
TikTok is a popular short-form (15-secs) video-sharing app, known initially as Musical.ly. Unlike Musical.ly, it does not primarily focus on lip-syncing. The TikTok app offers a much broader scope of video creation. With features including an extensive library of music, dialogue options, song snippets, cool in-built editing features, simplified content creation, sharing, and viewing, TikTok has gained massive popularity.
Users have the option to add filters and special animation effects, stickers to create entertaining videos. The reaction feature is another great feature where users can to record reaction videos and share them directly on their social media accounts.
Features similar to Snapchat, Instagram, Twitter, Tumblr all meshed into one, and viewers are addicted to scrolling for more. The massive popularity of these TikTok videos is not just from the platform alone, but due to the easy sharing ability on other social media platforms.
From a variety of viral videos, trends, hashtag challenges, duets, magic tricks to soundtracks that will get you moving to those dance challenges, the TikTok culture is moving incredibly fast. With over 600 million users worldwide and counting, there is no way to ignore its stardom.
A summary of TikTok basic features
- Video creation/uploading
- Video editing
- Tools and filters
- Rich effects
- Sharing on other social media accounts
- Likes, comments, follow
- Real-time notifications
- Duets, reactions videos
- Hashtags
- Live video streaming feature
- Geo-location
- QR-code scanner
Why you need TikTok accounts?
There is a reason why TikTok has risen to the status of the most popular video-sharing app; here is how businesses can leverage their branding game using TikTok:
- Massive audience
TikTok was first known to be Musical.ly, an app that gained massive heart-core fans in its early days. And that same fan base continues into TikTok. The audience that dominates this hot social media app ranges from the age of 18 to 35-year-olds. Although a majority of the users are young, overlooking adults of various professionals is not correct. From teachers, dentists, cops to even grandparents who use TikTok, serve as a potential market. With over 1.5 billion downloads worldwide, this youth-oriented platform is booming with opportunities. Consider making an official TikTok account, create engaging content to gain access to a unique target audience.
- Localized contents
TikTok offers a great deal of localized marketing that allows the creation of content that fits well with the target audience. through the app; marketers can promote local contests, challenges, uses localized hashtags, partnering up with local influencers to capture local trends. Through local contests and challenges, content creators gain popularity and followers.
The TikTok community is always on the lookout for some challenge; prioritize that. Use hashtags and contests along with the collaboration of local influencers to generate brand-related content.
- Highly user-generated platform
An excellent driving factor to use TikTok for marketing is user-generated content. User-generated contents are more reliable and effective heavily impacts customer’s buying decisions.
TikTok offers the right formula to create brand-related content. For instance, performing a duet or re-posting one’s video on your business page works well for building brand loyalty and enhancing brand awareness. Creating branded hashtags is another way to gain brand exposure. Use engaging hashtags that resonate with your brand and audience and invite followers to use them in the next challenge.
- Create unique marketing contents
One way to perfectly market your brand on Tiktok is to post high-quality content regularly; remember the mantra ‘consistency is the key.’
Keep an eye on current trends, challenges, popular music tracks. Creating content that follows the trend will help your business keep up with the TikTok algorithm and make your videos stand out amongst your audience. Creating quality and creative content can be tricky. Still, it is essential to stay on the trend, don’t mimic others’ contents. Be authentic, friendly and let the content speak about your brand. Create organic content and grow your business on TikTok and see it succeed.
- Paid TikTok Ads
Tiktok Paid ads are a great way to gain exposure and reach out to the most engaging audience.
To use Tiktok Ads, one needs to go to the TikTok Ads page and create an official business account. Fill in the Ad campaign details such as the campaign objective, budget. There are various types of TikTok Ads depending on the campaign goals. The brand takeover, infeed ads, sponsored hashtags, top view ads, and branded filters are some of the paid ads marketers can use to reach their audience. Although it may be slightly expensive than other paid ads on social media, it is worth the try if your audience breathes and lives on this platform.
Considering getting TikTok accounts for your business?
TikTok accounts offer unique business solutions. Tap into the world of an engaging audience with the help of TikTok Ads, in-feed videos, trending hashtags, challenges, contests to build strong brand awareness. If you’re thinking about getting bulk TikTok accounts for promotions and marketing-related purposes, consider a reputable PVA service provider like PVA E Shop. PVA E Shop offers 100% authentic PVA accounts, including verified TikTok accounts, at a reasonable cost. Get them today.
Frequently Asked Questions
- How to make your own business TikTok account?
Download the TikTok app, click on the ‘Me’ button. Sign up using either a phone number, email address, or a social media account. Once registered, go to the ‘Manage my Account’ page. Under ‘switch to pro account’ and finally, select ‘Business account.’
- Is a TikTok business account free to use?
It is easy to set up a business account on TikTok and use the TikTok platform to grow your business.
- Is there any difference between personal and pro accounts on TikTok?
The Pro or business account is an extended version of Tiktok personal account, where users can access extra analytical features such as tracking and understanding the performance of the videos. The pro account gives valuable insights, including weekly to monthly views, follower counts, and trending videos.
