In today’s marketplace, businesses must adapt and innovate to thrive. For many businesses, this means embracing new technology that offers competitive advantages.

Software includes computer programs and apps you can use to perform a range of tasks. Business software simplifies tasks, increases efficiency, and makes it easier to retrieve and analyze data. Software can also help businesses increase sales. Let’s look at some of the most effective software on the market today for boosting business sales.

Your business can utilize call center software.

Call center duties are split between inbound call centers and outbound call centers. Inbound call centers receive communications. Suppose you buy a computer and need help hooking it up. You might call the company’s inbound call center to receive assistance. Customer service representatives (CSRs) may also sell goods to callers contacting the call center for product information. Outbound call centers are typically associated with telemarketing. Call center representatives contact potential clients and promote products.

Today, businesses can turn to Software as a Service (SaaS) for their call center needs. A SaaS call center is subscription-based software. Your business pays a subscription fee for access to SaaS. Hosted on the cloud, SaaS enables customer relationship management (CRM) integration. This means effective SaaS integrates with programs such as Microsoft Dynamics 365, Zendesk, Salesforce, and Oracle Service Cloud, enabling your contact center staff to access client records and pertinent data while engaged in a live chat with clients.

This contact center software also enhances the customer experience because SaaS features omnichannel platforms. This means communication between your CSRs and clients can occur via phone calls, emails, video calls, text messages, or live chat.

Your staff team benefits from SaaS software in multiple ways. First, you don’t have to worry about technicians coming to your location to perform repairs or upgrade your computer network to ensure the software runs on your hardware. The software’s maintained remotely, ensuring continued access to your call center software. Automated dialers pull up phone numbers, preventing your sales team from misdialing and saving them time. An interactive voice response (IVR) system enables calls to be directed to appropriate CRSs, reducing caller wait times and ensuring callers connect with suitable staff members, enhancing customer experience.

Increase efficiency and impress clients with CPQ software.

Your sales representatives have multiple tasks they perform, such as meeting with potential clients, promoting products, and providing pricing information. These sales reps are the public face of your company, and their ability to accurately and efficiently provide relevant data can make the difference between gaining and losing clients. Your business can support your sales reps with configure price quote (CPQ) software.

CPQ software is part of your customer relationship management (CRM) platform. Once, sales reps had to check with your warehouse to determine product availability and verify data before offering discounts. This delayed the sales process because sales reps didn’t have immediate access to pertinent information needed to complete the sale. With CPQ, your sales reps can generate accurate quotes for clients in real-time.

When adopting CPQ software, you must integrate the software into your business. What is CPQ implementation? CPQ implementation is the process of launching the software and starting to use it. To effectively launch CPQ, your sales team must embrace the software. They should understand how they’ll benefit from using CPQ and know how to use it correctly.

You should also take time to plan the launch, think through potential complications, and prepare contingency plans to ensure your sales team enjoys a successful launch. The CPQ software company’s support team can help you navigate the process, helping you address complications and capitalize on software features from day one.

When your sales reps use CPQ software, they can produce preapproved quotes. This eliminates delays and reduces the steps your sales team must take to confirm quotes for clients. Consequently, your sales team can spend more time with customers and less time in the office verifying information.

Multiple types of software can help your business increase sales. SaaS and CPQ software are two of the most effective business software options for increasing sales.