LinkedIn is the professional social network par excellence. Much more than just a way to find work, the platform today has 740 million members in more than 200 countries and represents a considerable platform for B2B marketing. Therefore, as a company, it is essential to be present on the social network to take advantage of its many professional opportunities; Whether it’s for marketing, recruiting, reputation, or even loyalty, your LinkedIn Page will help you gain professional visibility. But before you get to that, you need to know how to organize your profile to get more followers and maximize your reach. In this article, you will find 5 tips to manage your business and attract more and more people to your page.

1. Have a solid foundation

Your LinkedIn profile is the prism through which the professional community discovers and forms an opinion about your business. Therefore, before putting into practice different attraction techniques, it is necessary to build a coherent, attractive and complete profile that reflects your activity and the image you want to convey.

To do this, make sure you include all the necessary information in your description using relevant keywords (for example, marketing, food industry, textile industry), take care of the visual aspect of your logo and banner, and add a “call the help” button. action” (for example, go to the website) directly in the profile.

By having a complete and understandable profile, it is also useful to add your page link to your blog, website and newsletter to encourage your community to follow you on the social network. Finally, with the same objective, invite your LinkedIn contacts to follow you from your personal account, this will only increase your business community. Or buy linkedIn followers from http://ibuyfans.com/linkedin/ our recommended site  by clicking on this highlighted link.

2. Publish current content

The Linkedin community is constantly searching for useful current information and new trends to gain knowledge and improve its activities. So, to capture the attention of a maximum of professionals (entrepreneurs, directors, CEOs) it is necessary to publish current content that is useful for companies.

To become a reliable and interesting source of information, you will need to be interested in what’s new in your industry, as well as the latest emerging trends that can help your community and potential new contacts. Consult reliable sources http://ibuyfans.com/linkedin and be consistent with the schedule to maximize your chances of generating interest from professionals.

In 2022, 88% of managers or decision makers agreed that content of this type (current, trending) plays a crucial role in improving their perception of an organization. On the other hand, only 17% of them rate the quality of the content as “very good” or “excellent”. You can then take advantage of this gap by publishing content that is well researched, useful and relevant to the audience you want to attract.

To get an idea of ​​what your community is interested in, use the “content suggestion” function in your professional profile and choose the search criteria according to your preferences. 

3. Take your knowledge to a wider audience

Earning the trust of your audience is not only about posting interesting content on your page, but also getting noticed in existing conversation topics and adding value to them. To do this, add hashtags related to the topic both in your posts and on your page, this will make your content appear in the conversation flow in question, and will allow you to gain visibility and engagement with new people.

In addition, take the opportunity to participate in other people’s discussions by commenting or sharing their content. By giving your opinion, you can arouse the interest of many people and get them to know both your personal content and that of your company.

To convey your opinion and knowledge on a specific topic in your industry, you can also create an event (physical or virtual). This action will allow you to create commitment to your brand and strengthen ties with your community.

4. Use LinkedIn analytics tools

It is essential to know enough about your community to maintain and develop it. Thanks to the analysis tools offered by LinkedIn , you will be able to consult all the data related to your activity and that of your subscribers.

This will help you to segment your actions based on the different profiles observed, and to know their main interests towards your content. Knowing the topics and formats that generate more engagement, you will be able to create content more adapted to your community and, at the same time, maximize your chances of being known by a wider audience thanks to “shares”.

5. Optimize your business network

Finally, the image of your company also depends on your employees, who are your direct representatives. Therefore, make sure that each one of them participates in its development through their personal profiles and, in the same way, uses their contents to add value to the company page.

Various actions can be carried out. First of all, ask your employees to enter their current position in your organization in their work history, this will help to gain visibility and create a direct link to your company page.

Second, let your employees know when you post content for them to share and engage with. Similarly, mention and republish their content on your front page to increase your overall reach and engagement.