The visitors are offered site experience that is determined by the web host selected by you. Robots.txt files, sitemaps, content creation and links are the old features. Whereas mobile-first index, featured snippets and voice search are the new stuff. The organic performance can be positively maintained by the 2 essential elements known as page speed and uptime of your website. The way by which organic visitors are offered the site experience’s overall consistency is determined by your chosen web host. A good web host is required to prevent bouncing back of the users, page timeouts and server errors.
If you do not want to impede your organic efforts but to support these then a good web host is your requirement. Now I am going to describe about 5 things to look for in a hosting company.
1.Guarantee of high uptime – To decide if a host is SEO-friendly or not the most important factor is its uptime guarantee. A site can be accessed and remain online for a definite amount of time and that time’s percentage is known as the uptime. A low uptime makes the people visiting a website to leave. Your ranking is affected by this. A high uptime is guaranteed by a web host that is more reliable. If an uptime guarantee of about 99.9 % is provided by a web host then it must be selected by you as it can give you the best results. If an uptime of 100 % is claimed by a web host then you should be careful of this. It is because the downtime in some amount will always be present. If possible, you should keep it short. By doing this the SEO performance of your website will not be affected.
2.Where the server is located – Whether you can access the content of your website at a faster rate or not is determined by the location of the server. A data center’s physical server will keep your website if a server’s hosting plan that is dedicated, VPS or shared is used by you.
If the visitors of your website are present close to the data center then it will be ideal for you. The loading of your website will take more time if the server is at a farther distance from it. Your SEO can be affected because of this as search engines may feel difficulty in finding the location of the server. It may prove to be nefarious if you are using a host that is present far away from you in some other country and you are operating in a different country. A content delivery network (CDN) should be used to boost the performance of the host and the speed of the server must be good.
3.Use of so many options – The presence of a lot of options will be liked by all of us. In your web hosting you should enjoy using these options. Your website can be upgraded by value-adds that are optional and are offered by a lot of hosting companies. Some of the options that are SEO-friendly are:
✓ If backups are automatic – If an undesired thing happens to your website then for restoring it quickly a backup of your website is needed. Sometimes it costs money and sometimes it is free to get an automatic backup from a host.
✓ Use of SSL – For a long time one of the ranking factors is the HTTPS. You are required to do some work if a secure site is not received by you. You have to ensure that Top SSL Certificate Providers are supported by your host. Sometimes the hosting package charges no extra money for these and provides them to you for free.
✓ Use of several hosting plans – You will like to do various changes in the requirements of hosting with the growth of your website. It is possible that you want a good hosting plan after seeing the amount of traffic. If hosting providers need not be switched then it will be cheaper and easier to do this transition.
4. If reviews are good – Now you are comparing the hosts present in the list. Several features of hosting provided by these hosts must be read by you. It may be possible that all the features are good. To check whether the claims made by them for marketing are right or not you have to validate these features. You are advised to look at the online reviews of the host if you are going to sign up with it. You will be shocked to hear that a lot of unhappy reviews are attracted by the hosting space. If in a restaurant the waiter does not treat you properly then you will take no time to leave bad reviews for the restaurant. Similarly, you will write a blog, post and tweet about a host if it does not provide you with good service like if your website experiences a fault or if it goes down. Basically, it is business’s nature. The reviews will help you in collecting the information that is so valuable for you. To check whether your requirements are fulfilled by the hosting plan considered by you, you should see the reviews of the lists of top web hosts and it is good to see these reviews so many times so that you can have enough knowledge about these. Lists of these web hosts can be found very easily.
5. If the support team is responsive – Now it is the time to focus whether the support is provided by the people of the team or not. You will be required to immediately fix the website whenever it goes down. Also, you have to communicate with a support person in this case. A free support will be provided all the time by a good host. For finding the right time to be in touch with the support team of the host you have to check their operating hours. You have to find if there is any provision of email, live chat or phone number. The team’s social profiles must also be checked by you.
If you want to increase the quality traffic and online visibility of your online trade then you can take the help of SEO company India.
