Pros and Cons of a Long Scroll Website and Simple Tricks to Improve it

What is a Long Scroll Website ?

A long scroll website is a page that has a lot of content to scroll through, and it also takes you a bit more time to scroll compared to a “normal” website. Those kinds of pages contain a lot of user-generated content. And those are often, for example, some blog sites or news pages. They are primarily created to increase your viewers’ engagement, and these websites can also extend the amount of time your viewers spend scrolling through your website. A long scroll website is not appropriate for every website, but it can certainly improve some of the websites with a higher amount of content. Since your users spend some time on the website, it is crucial to give them what they need and ease them finding what they are looking for. 

Pros of a Long Scroll Website

The great thing about the long scroll websites is that they can adjust much easier to mobile devices, and it’s of great importance to optimize your site for mobile visitors. They also provide you with the prolonged time spent on the website, and you get more conversions. Also, long scrolling websites are a fantastic thing to help in improving your reader’s engagement! You provide them with good content and exciting design- that will keep them reading, and they will love it! Long-scrolling can give the user a feeling of control, which is certainly really important for their satisfaction.

Cons of a Long Scroll Website

But, on the other hand, the long scroll websites also have certain imperfections. The navigation needed on those websites can be awful and complicated since there is too much content to catch up with. Also, the website might be way slower than it is supposed to be if you want your users to be satisfied. Waiting for the page to load for too long can be pretty annoying, right? It is also important to mention that the SEO for those sorts of pages is way more complicated, and you need to be careful in order to make it work the best way possible. 

Simple Tricks to Create a Perfect Long Scroll Website

It is not easy to create a perfect long scroll website, but there are some hacks you surely want to use to improve your long scroll website. There are a few of them, and they are beneficial in so many ways. So, let’s explain some of the best solutions you should try! 

Adding Sticky Elements

Adding sticky elements is undoubtedly one of the essential things needed to be done if you want to improve your long scroll website. This could be helpful in quite a few ways. 

How are Sticky Elements Helpful ?

First of all, you surely want your users to know how to navigate your website and find exactly what they need. So, adding some sticky elements could be of great help with navigation. You can make all of the pressing buttons on your website be visible for the whole time your user is scrolling, and scrolling here lasts a bit longer than on the other pages. Since you can make anything sticky, such as menu, header, your logo, name, or anything to your page, you could make your brand more famous and known because the users will remember you when you are in their sight the whole time. That is also an excellent way to keep them engaged, right? Sticky elements can also help your website look dull and boring, which is an excellent thing for the whole design. It is a must-try!

Confused About How to Add Sticky Elements ?

If you are not sure how to add a sticky element, you might want to look at the best plugin to add sticky aspects to your website – WP Sticky! It is a simple plugin that can be used by anyone who wants to use it without having to know much about it. There is no coding, no need for finding someone to do it for you, and all the elements and design are entirely customizable. You can make a sticky menu in basically a few clicks!

All you need to do is install the plugin, pick an element you want to stick on your website, pick where and how you want your element to stick, and it is done. You can stick any element you want to, and it can all be done in just a few easy clicks. As easy as pie! Without any coding, you can make your website both look good and be functional. It’s great that some coupons and offers can be highlighted to draw more attention if you like. Also, with the use of WP Sticky, you can adjust all of your contents to mobile devices, PCs, both large and small screens. That could ease the use of your users quite a lot. Adding sticky elements to your long scroll website should definitely be a move to consider!

Take Care Of The Quality And Amount Of Your Content

You need to make sure that your content is interesting. That means that the first thing you need is a good introduction. The next thing you want to do is giving the reader some relevant facts. Also, use images. They are a great thing that can catch the eye of the reader. But, don’t put too much of them. Stick to the unique footage and infographics. While creating content, you must also keep in mind that you could get your users a bit overwhelmed with too much content no matter how good your content is. That is not something you should do. In that way, you could get a bad user experience as a result. It is always good to track how much time your users spend on your website and try to understand if they use the website the way you would like to. 

Optimize The Page Loading Time

Optimizing the page loading time is a crucial step to take when you want to improve your website. Imagine how annoying it can be for your users to wait for the page to load for the whole eternity. That is not what you want, right? That is why you should consider ways to optimize your website’s speed and time of loading. There are many loading techniques you can look up for!

Concentrate On Design

The design of your website could make your users stay on your website for a much longer time. You just need to make sure that you edit your website to be visually attractive and full of quality content to accomplish the most crucial design elements. Try connecting lines and similar colors, add some animations, videos, or image sliders. Whatever you like, it will certainly help! 

Adjust The Website For Mobile Design

Since many users scroll using a mobile phone, you should adjust your website to mobile devices as best as you can. Hide all of the unnecessary desktop elements for mobile view. Use the space on the screen as best as possible because your room is a bit limited. 

Adding A Roadmap

All the long scroll websites should have unique roadmaps. This would help the users know where they are while reading and scrolling to your page. That is how they could see, for example, how much content is left, or some other things you like. It can include sticky navigation, elements that contain some information about the amount of content that is left, back-to-top buttons, and many more. That could also help a lot when it comes to navigation. 

CONCLUSION

To put it in a nutshell, a long scroll website is an excellent thing for pages with a lot of content. But it is important to follow some crucial steps that will help you keep the reader engaged through scrolling the website. You do not want your users to be bored and annoyed by anything on your website, right? If you don’t ease your visitors’ use, you can get a boring website. That is why it is important to make good navigation, great content, improving your website’s speed, and more. All those things can be done pretty quickly and you could get your business improved quite a lot.

The most important step is adding sticky elements because they help you provide your readers with some exciting parts of the website. They ease the whole navigation process. Also, adding sticky elements enables you to create good branding and reliability. Once you do that- your users stay on the page, and you get your work on a higher level! All those things listed above could help you improve your long scroll website easily, and you should definitely try them! Hopefully, you found this article helpful. Good luck!