Social media is the gold mine marketers across the slate have been waiting for. No matter what kind of services or products your business / brand sells or provides, there’s always a platform that will suit your needs and will help you reach your target audience within seconds. 

As easy as it has been made by different platforms, the problem that naturally arose was that there are too many options for people to choose from. Should a business stick to advertising on just one platform? Or should they go all out and advertise on all possible platforms?

To provide a solution for this dilemma, in this article we will discuss how to select the right social media channels for your website. 

#1: Research

Social media has opened different avenues and opportunities for businesses and brands to expand their market. This, however, does not mean that a marketer should just share their products/services on all available platforms. 

The first step when you choose social media marketing for your business or brand, is filtering the people you wish to target and how you can reach them. As a jewellery brand selling custom accessories, your target platform should be Instagram, even Facebook. Whereas if you choose Linkedin for advertising your products, the result might not be as fruitful. 

Therefore, keeping the fact that different age groups prefer different social media platforms, you should choose the platform that suits the needs of your business and helps you in reaching your target audience in the fastest way possible. 

#2:  Go beyond popular platforms

While we’re on the topic of discussing the right platforms for your website, marketers often limit their choices to the conventional social media platforms like Instagram, Facebook, YouTube, LinkedIn, etc. In reality, however, there are a multitude of options you can choose to advertise your products/services. 

For example, as a app building company, there might be some benefits of choosing Instagram, Facebook, Youtube and even LinkedIn, however, there are also platforms such as AppSumo that work in that particular niche and can yield the best possible results, as compared to the conventional social media platforms. 

#3: Make creatives based on platform

To choose the right social media channels for your website another thing you can do is experiment. Create content for different platforms and see how much engagement your content receives. The metrics for engagement differ from platform to platform, however, through this you’ll get a clear idea as to which platform you should choose and devote all your time, ideas and creativity on. 

To do this, you must create platform centered creatives. For example, on Twitter you can create threads, on Instagram stories and posts should be created, on YouTube video content should be created and so on. 

In conclusion

In this article, we discussed three ways through which you can select the right social media channels for your website. 

At DelhiCourses, you can learn how to grow the social media profile from the best trainers at the foremost digital marketing institute. Choose DelhiCourses.in to give your career a real kickstart. 

About Gaurav Heera

Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, an institute known for its digital marketing course in Delhi.