There can be a lot of conflict when it comes to deciding what bit of uniform you should put your logo on. Not shoes or trousers, obviously, as they are out of the customer’s eyeline, and they won’t see it when making eye contact with an employee. Many employers chose to have them on shirts. However, it can be a distraction to the customer, and can be uncomfortable for the employee, which is something that you really don’t want. Then you have hats, which are also a common choice, and here is why.

Why are hats one of the best items of apparel to have your logo on?

The answer to this is relatively simple. While shirts are an excellent choice, they can also be quite high maintenance. They can easily be covered, shirts can accidentally become stained and messy, and they can also crease. You also have the hassle of getting a wide range of sizes, and the material might be itchy or sweaty, and you will also need to invest in both long sleeves and short-sleeved shirts for summer and winter, respectively. 

An alternative, as mentioned above, are hats. So, if you are getting the best custom hats Colorado has to offer, or some awesome snapback caps in New Jersey, there are plenty of benefits.

• They are in the customer’s eyeline. This is the huge benefit of hats. Logos are placed on the front of hats, meaning that when a customer is making eye contact with an employee from a range of distances, they will still be able to see at least some of the logo. This builds a good association with the brand, too, which can be great news for business. 
• They are comfortable all year round. In winter, hats keep employees’ heads warm and protected. In the summer, they provide shade from the sun and look fashionable. This means that your employees can wear the same hat all year round without you needing to pay for different uniforms for their comfort. 
• They won’t get stained easily. This can be a huge benefit. Shirts might have to be constantly replaced because of this. However, hats are kept out of the way, and therefore generally stay quite clean. This means that you will only have to replace them if they wear to the point holes form or they are lost. 
• They are fashionable. Snapbacks are incredibly fashionable here in the States. Having this little added touch can help potential customers make subconscious decisions in their minds about your business, and by choosing a different style of hat you can make them associate with different things. This can help boost sales as people will make associations of trust with brands that they already use simply down to the uniform you use. It’s a simple trick, but can be quite effective. 

They keep your employees looking neat and tidy. Hats keep hair all tucked away, meaning that not only will employees always look presentable as their hair is all out of their face. It also stops hair from getting everywhere too, which can make it easier to clean the store after closing time.