Fashion brands having a tedious business model grew successfully during the 20th century is closing their outlets these days. A technology such as Augmented Reality is helping the fashion industry move ahead in the race with the latest enhancements. For Retailer in the fashion industry to sustain is trying to reinventing the point of sale thru the integration of Augmented Reality. The retail industry is brewing due to digitalization and the advent of advanced technologies.
It´s too late for the brands who didn´t look forward to technologies, implementation like H&M, Ralph Lauren, and many others. As a result, their stores are closing. After the arrival of technologies customer’s mind-set is looking for the change. AR&VR are poised to help shoppers view how items look on them hassle-free. Moreover, this also reduced the returning rate expense of the retailer. There are many fashion brands having a new setup of online services with the intention of engaging potential users.
The fashion industry and Augmented Reality
Fashion’s experience with augmented is perfect for customers as well as businesses. As per DigiCapital, augmented reality products would generate 120 billion in revenue at the end of 2020. According to the experts, the future fashion trend will influence the virtual world, where the users will take the decision effortlessly. The fashion industry is stepping forward to facilitate their potential a customer and to boost in-person shopping and e-commerce.
Augmented Reality (AR) offers an immersive experience to the user and this is the reason it is accepted by a large number of retailers. As this is the starting of the implementation of AR, it is available only a handful of stores. This is a form of revolutionary technology that is trying to take the wind of transformation to uplift the industry. Moreover, it is being utilized to actually drive in-store sales and engage the users.
AR is implemented to add a lot of functionality so that online shoppers familiarise themselves with new products and services. Augmented Reality utilizes offer visual trigger in the surrounding of the customer with the use of the smartphone camera. It allows the user to see a 3D video of the real world on their handheld item.
How AR is beneficial for any size of the fashion business
As the fashion market is growing lots of companies are uniting augmented reality to overlay digital images of the fashion product in the real world. This is a revolutionary technology is allowing customers to try on makeup products anywhere and anytime.
A big name in the fashion industry — Sephora has launched Virtual Artist which is a smartphone AR application. This app facilitates the customers to use various shades of lipsticks by using the front camera of the smartphone. The users can check which shade it more suitable and can buy without any confusion. Moreover, the shoppers can see a reflection of themselves overlay by the surrounding. The app also has a “add to cart” option that allows the users to order hassle less.
Fashion products are expensive to offer the makeup product for trial is an expensive option for the retailers. Moreover, while shopping customers need to be absolutely sure that the product is a perfect fit for them. Users can virtually view products such as lipstick, eye shadow, blush and see how it is a good look for them.
Benefits
Therefore, Augmented Reality is giving the customer information about the makeup product like lipstick via a cell phone camera. This ultimately helps to improve the decision making better than before.
Apart from that, this removes the buyer’s confusion and makes them more confident about the products.
Furthermore, Augmented Reality App Development also offers a readymade solution feature that allows buyers to try products without choosing each independent accessory.
Bottom line
AR application offers the functionality to buy your favorite cosmetics right inside the application without going to the physical store. Thus, AR can also be used for educating customers about products – how to use to achieve a certain look. Moreover, mobile apps can offer step-by-step tutorials on how to complete makeovers using virtual minor touch-ups. AR app in cosmetic gives customers exclusive access to live streams in order to achieve the look user want.
