In this day and age, if you as a business owner don’t yet know the importance of digital marketing and what it brings to your business, then you’re are missing out. 

Every company employs a marketing engine to ensure growth and profit maximization going forward. However, get your marketing game face on because it isn’t just about reaching your consumer with relevant facts about your product or service; it’s also about keeping up with market trends and innovating to expand your consumer base.

As a beginner’s guide to digital marketing, let me take you through some of the primary points that you need to keep in mind when you’re building your future empire of industry. 

Let’s begin at step 0.

Get your ducks in a row. Before you start looking for investors and recruiting personnel and looking at places to set up a shop – layout a plan of action and what you want to achieve, and in what time frame.

Rome wasn’t built in a day. Your startup needs to be the center of your focus, obviously, but know what deserves your immediate focus and what needs to be done right away. Let this passage serve as your startup business’s induction into the digital marketing world and why your startup should invest in digital marketing company.

Image by the balance

Step 1: Understand the Market and Use it

What you’re selling isn’t necessarily more important than how you sell it and who you sell it to. Play your cards right, and you can corner the market on a niche demographic that few seldom have access to.

However, remember your target consumer, what they like, how they would likely come across it, and engage. Write down your business plan and the model you’re set up to run it on. If need be, take help from your industry or professional giants, i.e., Steve Jobs, Mark Cuban, Mark Zuckerberg, etc. Here’s a guide on hot manage your brand’s social media presence called killerstartups. 

Step 2: The Red Tape

To get started on your setup, first get legal help and get shielded and cushioned. Avail all the legal help you can get, even in the form of advice or consultation. After all the permits, licenses, taxes, and setting up your company bank account, you are now ready to start building the body of your business. This likely where you need to lock down a company name too.

Step 3: Find your investor

Getting financing from a bank is fast-tracked, a wise choice. On the other hand, if you’re thinking of going with private financial backers, you need to do almost everything the same way to reel them in. Show them your research, due diligence. Put their mind at ease about the legal particulars and share your vision for this opportunity and how it’ll benefit them either financially or in marketability.

Step 4: Where are You Located? 

Find a space big enough to house your future hires. Have an estimate of future personnel numbers to go by. Some place close to the heart of the business center, or you can go the retro-chic route and get an office loft. Space and decor must compliment the vibe you’re going for in your business philosophy.

Step 5: Recruitment 

Don’t take on too much too fast. It’ll just bog you down in tasks that won’t be completed in time. So hire a few absolutely essential personnel. You have the goal in mind, and now so should your team.

Make communication easy and a crucial part of your business. Remember, these people are monumental for your company’s so their approach, energy, and work ethic should be on par with yours. Your team needs to be in sync at all times, in the beginning, so capitalize on that. 

Image by Smart Insights 

Step 6: Make your Digital Game Strong 

Choose wisely, take your time, do your research, check out the one and only candidate who satisfies your need to reach out   to your targeted consumer base. This is crucial due to digital marketing leading to insurmountable boosts for your brand, according to Hubspot. 

You must clearly define your goals and narrow down things from your side. This will make your digital marketer’s lives easier, and your business will reap the benefits of that. Along with the visibility and interactivity of social media marketing, you can also go with Influencer Marketing like SeatGeek did with several YouTube icons. Then there’s Content Marketing, which will also come in handy for you to retain your customer’s approval and attention. 

All of this will build a brand identity and arrange brand recall for the customer and build brand loyalty. Lastly, let’s browse through the obvious – SEO, Google ads, Pay-per-click ads. To improve those, check this little nugget out Growth Proton.

Image by Shane Barker 

Step 7: Small Failures are Teaching Moments 

Don’t be afraid to fail; all reward worthy opportunities have an equal risk attached to it. No risk, no reward. If you come across any mistake, oversight, or missed opportunity, assess the situation, study what happened, come up with a solution, avoid a repeat, scrutinize the solution by throwing to your team to poke holes in it, and if they can’t, then you’re good to go. 

In summary, you must make a plan and surround your business with the right people armed with the right equipment and use all the tools at your disposal to reach your consumer. 

Be bold and engaging. Make your brand memorable and cash in the rewards. Don’t be afraid to explore uncharted waters. Keep yourself and your team honest and objective towards the goal. Have regular sessions with your team, your clients, and even your investors. 

Get back up when you stumble and fall because everybody who got to the top took a few tumbles along the way. If you love what you do, you’ll never work a day in your life.