When it comes to customer satisfaction, accurate and reliable data is of prime importance. Personal details like the name, DoB and address are important specifically for businesses like e-commerce. Accurate address information is necessary to deliver the right product to the user, verify their mailing address and eventually avoid overhead expenses as a result of chargebacks due to misplaced deliveries.
On the contrary, if companies do not verify the address before initiating ties with customers, they often end up in failed shipments that ultimately lead to lost sales opportunities and customer retention. Let’s find out how an address validation service can allow business entities to streamline their daily operations.
What is an Address Validation?
Address Validation is a service/tool that allows online businesses to check whether the address provided by the end-user is valid or not. By using an ID card, passport, or credit card, address-related information is put through a series of checks that determine the authenticity of the document and then verify the details extracted from the ID.
Online Address Validation – Corporate Benefits
Address verification is one thing that online businesses cannot miss out on. It helps corporate entities from planning customer deliveries to achieving a successful brand image in the market. Here are some aspects that are benefit online business services as well as make the customer experience seamless.
1- Customer Retention on address verification
Wrong shipment addresses, delay in deliveries, and goods are not what any buyer or business would want. When we talk about e-commerce, these aspects contribute to a decent amount of customer complaints, and the only reason is an inaccurate address collection mechanism. A minor error in the customer’s delivery address can deliver a parcel to the wrong mailbox.
Online address validation can help tackle these problems by rejecting inaccurate and incomplete addresses from customers. The intelligent solution based on artificial intelligence only accepts an address in a pre-defined format that guarantees a verified address from the user’s end. This allows companies to make the most of customer experience and increase their conversion rate.
2- Reducing Returned Mails
With an address validation solution in place, enterprises can cut on customer complaints and returned mails. Mails sent to non-existent addresses return to the sender which is in this case are the business. While these instances do not directly affect the customer experience, they can take a toll on the business’ mailing budget.
3- Correcting Possible Errors
Without a doubt, address validation can revamp how online forms work. Now, real-time correction of these forms is possible with online address verification tools. That suggests to the reader what correct entries to submit in a particular choice. Apart from that, typos can also be highlighte in the form, which allows the user to auto-correct errors. The address verification service is built using artificial intelligence algorithms that providing reliable corrections for errors.
4- Faster Turnaround Times
Since most problems for e-commerce businesses arise due to incorrect address information. Courier service providers will have a hard time figuring out the correct address. Formatting errors and incomplete data add fuel to fire when it comes to delivering online goods to the right customer. Address verification assists online businesses to improve their mailing service and delivering parcels and deliveries on time. By taking into account standardized address information, address validation significantly reduced service turnaround times.
5- Managing Mailing List
A regularly updated mailing list is important to ensure on-time services to customers. Although manual data entry is using to carry out most of these procedures, they are not quite time-efficient. An address validation software integrated with the business platform. Allows easy acquisition of customer data with the least possibility of errors.
Aml verification simplifies data management for businesses since customers enter data in a pre-defined format. That is easy to understand and manage. This allows enterprises to better manage mailing lists for customers and deliver them the services on time.
