Why there is so much competition in mid-range smartphones

mid-range smartphones

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The economic uncertainties in recent times have led to a downward trend when it comes to smartphone prices globally. 73% of smartphone shipments globally are expected to be below $400 in 2020. This has caused the low and mid-segment to dominate the global smartphone market.

Under the mid-range segment, Samsung, Xiaomi and OnePlus have become some of the most preferred brands. A survey proved that 50% of the consumers look forward to buying affordable smartphones that offer a range of advanced features.

Best smartphones under 25000 like the OnePlus Nord, Redmi Note 9 series and Samsung Galaxy M51 has topped the popularity charts in terms of affordability and user-friendly interface.

Therefore, to keep up with the market, companies like vivo, OPPO, realme, Motorola and others focus on manufacturing Android-based models that meet the same criteria.

Reason for tough competition in the mid-range smartphone category

Mobile brands in India have made it their goal to keep up with the market by introducing affordable phones that ensure value for money. Here are certain reasons for these brands to face competition in the mid-range segment.

Smartphone consumers are price conscious but wish to purchase phones packed with features. Even a minimal cost difference tends to affect brand sales. That is why OE manufacturers conduct a proper survey before launching a product.
OE manufacturers focus on producing phones loaded with different user-friendly features while maintaining a positive difference between manufacturing cost and market price. They are continuously upgrading their smartphone technology to keep up with the market.
With the release of affordable smartphones with flagship-like performance, Mobile brands in India like Xiaomi, realme, Samsung and more have gained market dominance over the years. This is why brands like OPPO and vivo focus on introducing products that help them close this gap.

Also Read: How Cell Phone Packaging is Beneficial for Buyers

Best smartphones under 25000 in tough competition with one another

Nokia 7.2

Price: Starting from around Rs.19,000

The Nokia 7.2 is the latest introduction to the mid-range segment. One of the prime features of this handset is its 6GB RAM and Snapdragon 660 SoC. It ensures fast loading speed as the processor can read graphic codes faster, ensuring an enhanced gaming experience. It also comes with a 3,500mAh battery capacity, ensuring optimal battery life.

Motorola One Fusion Plus

Price: Around Rs.17,500

One of the major reasons for purchasing this smartphone is its Snapdragon 730G processor that ensures an optimum gaming experience. Also, it comes with a 5,000mAh battery capacity that ensures a long battery life when paired with its fast processing speed. This phone’s other features include a 6.5-inch FHD+ display, 6GB RAM and a quad rear camera setup.

Samsung Galaxy F62

Price: Around Rs.24,000

The Samsung Galaxy F62 features a 6.70-inch Full HD display with 1080×2400 pixels resolution, enhancing the image and video playback quality. One of its key selling points is its Exynos 9825 SoC processor that ensures fast application code reading, enabling you to run more than one application at a time. This handset sports 6GB RAM that enables lag-free multitasking and app switching. Inbuilt with the latest Android 8.1, these phones are the ultimate choice.

Also Read: The era of watch phones: What to expect

If you plan to buy any of these smartphone models, you can apply to become a member of the Bajaj Finserv EMI Network beforehand to avail better deals. It is an easy financing solution that provides consumers with a pre-sanctioned credit limit of Rs.2 lakh and the opportunity to break phone cost into affordable EMIs.

These members can use a Bajaj Finserv EMI Network Card to splurge without creating any financial burden. Individuals can make a purchase on no-cost EMI payable within a flexible tenor, ranging between 3 and 24 months.

This NBFC also provides pre-approved offers to ensure an easy application process. Such offers are also available on business loans, personal loans, and more. Submit your name and contact details to check the pre-approved offers.

You can choose a model from the best smartphones under 25000 list above. With ease of financing, affording such devices should not strain your finances considerably.

kumar