What is an AutoResponder and Why Do We Need It?

What is an Autoresponder? Surprisingly enough, many people who are currently in an online business to market a product, or service, but they don’t know the answer to this question. 

In plain terms, “An auto-responder is an automatic script placed on a mail server that automatically sends a pre-written email message. Other names for Auto-responders are autoptic, inhabits, mail bots, and email-on-demand.”

I hear you say: “Hey! What is the benefit of these technical definitions? I want to know what an Autoresponder can do for me and my online business!”

You are right; that is the most crucial part. Continue reading, and you will have your answers.

1. “An Auto-responder is A Sales Person Who Never Rests.”
2. “An Auto-responder is one of the most affordable tools to have instead of having a personal assistant all the time.”
3. “Coupled with savvy marketing, your auto-responder is the most expeditious way of promoting your business by generating leads.”
4. “Email Auto-responders are a time-saving tool that sends your selling pitch automatically at your desired intervals.”
5. “An Auto-responder is a tremendous time-saver.”
6. “An Auto-responder converts visitors into leads and leads into buyers.”

And finally:

7. “Auto-responders make the difference between having a website that works hard for you and you constantly having to work hard for your website.”

Do you notice the difference? This explanation points to the huge benefits that Autoresponders have for you and your business.

Suppose you get 1000 visitors a day to your site, and one in the twenty-fifth of them opt-in to your list. That’s 40 (1000/25) emails (subscribers) you’re going to send manually for the next few days or weeks. And tomorrow you get another forty, and the next day another forty. Can you imagine how complex managing this process could be?

How can you manage this flood of emails without an autoresponder? Why would you want to?

If you want to learn email marketing and how to properly setup your auto-responder I suggest you to visit Legendary Marketer. If you want to read honest review on Legendary Marketer, I urge you to visit this Legendary Marketer review of Khan Marketing. 

Why do I need an Autoresponder?

Following up with an autoresponder will dramatically increase the number of sales you close. The first-time visitors arrive on your site and request additional information or a special report, they have an interest, but the time may not be suitable for them.

When visitors to your website have asked for additional information, a free tutorial, or an eBook, for example, you know you have a genuine prospect. Rather than being an interruption, your message is welcomed.

Your autoresponder can capture the contact information (name, email address and telephone number) that can automatically enter your prospect database. You now have two footprints for sale. The first one is a telephone number. The second one is their email addresses. So, you can use this information and make tons of money from it. 

Each visitor to your site who requests more information is a hot lead for your business. Don’t ignore these people. It takes time to establish rapport and answer all potential customer’s questions and concerns. An autoresponder can “buy” you all the time you need to build that trust and show value. 

Autoresponders demonstrate your professionalism. Their use tells the client you have assumed their needs and have everything they will want.

Help your future customers to buy from you. Address all their concerns. 

Demonstrate the value you offer. Make it easy to buy from your site. Provide your potential customers with the trust they need, show them that they will be able to figure out how to use your product, and prove that they will be getting all the features they require to do the job.

Don’t let prospects fade away because you don’t have time to contact them personally. Persistently go after the sale. These potential clients will probably be purchasing from somewhere. It should be from your website. 

Honestly, if you don’t follow up, you will be missing sales. The most reliable way to follow up is with auto-responders. Instead, the only way to follow up is with auto-responders.