Lately, there has been a lot of efforts being made by businesses and brands into their digital channels like social media and websites. 

Especially website, where brands & marketers are looking to improve their performance and grow their brand. For this, they constantly look for opportunities & solutions. 

Website widgets are one such solution that has a lot of potential for growth & website performance improvement. So, here we have explained in detail about what website widgets are & why you should use them. 

What Are Website Widgets?

Website widgets are third-party applications that help in integrating exciting, informational, engaging, and functional elements to the website leading to improving website functionality & user experience. 

The aim of website widgets is to add functionality & features of an existing website and make it more user friendly & powerful. 

These widgets could be about any topic or functionality like signup forms, adding social media feeds, display creative content, social sharing, chats, and many more. 

A website is one of the most important channels for communication, engagement, and conversions for most brands in this digital age. So, it is essential to ensure that the users get maximum value and information when they land on your website.

Here we have listed some of the best benefits that will explain why you should embed them on your website. 

Benefits of Website Widgets

1. Gathering User Information

Although you have analytics to understand the basic demographics of the audience, you can get detailed information on each individual where widgets can help you achieve that. 

With widgets adding sign-up forms & contact forms, you can collect real and detailed information about the user like name, age, email address, contact number, and much more. 

Having such detailed information can help you with your marketing efforts like promotional emails, personalized marketing, building audience persona, gaining insights, etc.

2. Link Social Media & Digital Platforms

These website widgets are an excellent way to link social media platforms and other relevant digital platforms to your website. This helps in cross-channelizing benefits between them. 

Having social sharing buttons and social media feeds allow the website visitors to share the website content on their social profiles or engage with the displayed social content. 

These tools are a perfect solution to build a social following and increase your brand awareness and exposure to new demographics.  

3. Stream Of Valuable & Engaging Content

Having widgets like social media feed widgets can help you curate the best social media content around your brand or hashtags into a feed and display it on your website. 

This will give you a stream of content that is fresh, unique, diversified, engaging, and valuable. It will help you save costs on continuous content creation and you can curate the best content. 

You can also create a hub of such valuable content using these widgets and then leverage the content hub later to display on your website to improve its performance. 

4. Build Trust & Credibility With UGC & Reviews

There are website widgets that allow you to curate user-generated content like UGC visuals or reviews from social media and digital platforms into a feed and embed it on your website. 

User-generated content is known to be the most exciting, authentic, credible, and trustworthy form of content as it is shared by real customers based on their real reviews & experiences. 

So, displaying such UGC on the website through widgets like Taggbox widget can help you to build the brand and increase credibility that leads to increased brand loyalty and conversions through your website. 

5. Boost Website User Engagement

As we discussed above, these tools enhance the features of your website so that it helps in increasing user engagement as they are interacting with these widgets. 

Like if you have a social media feed widget on the website, so you have engaging content for users that they are accessing and will spend more time on the website than usual by engaging with the content. 

So, the diverse and creative content is keeping them engaged for a longer period and will create a positive perspective towards the website & brand. 

6. Enhance SEO Performance 

As we were discussing how engagement increases when we add social media feed widgets so this engagement will lead to a better and improved dwell time. 

This will help in reducing the bounce rate and increasing the average session duration, sending positive signals to search engines. This will improve the search engine ranking for your website. 

You will be able to get more impressions from these search engines and similarly more traffic as well. 

7. Increase Conversions & Customer Acquisition 

When you embed these widgets on your website, one way or the other, you are enhancing your website functionality and features that help you increase trust, engagement, traffic, etc. 

So, all these benefits help in increasing the conversion rate of your website. Like when you display customer reviews widgets, you are creating a sense of trust & authenticity that is important for conversions. 

Similarly, you are capturing more traffic, more engagement, and more audience information that can be leveraged into driving customer acquisition.

Also, you can install widgets that allow you to sell your products through the content like a visual commerce platform where you can turn visual social media content into shoppable content and display it on your website. 

It is an excellent widget solution to build brand trust and simultaneously boost your conversion rate through shoppable content.

Conclusion

These are some of the best benefits of having a website widget as they not only improve website performance but they also help your brand/business to grow as well. 

So, it is essential that you conduct a research on what kind of widgets can help you improve your opportunities & growth. And use those widgets to leverage such benefits for your business. 

The process is easy, just find out the best and most suitable website widget and integrate it with your website. Then experience for yourself how you can increase your returns on investments & brand growth.