If your content is not performing well in the search engines, auditing of your website content is necessary for you. Some essential factors are leading your website towards content auditing. If the keyword ranking of your website is declining, you must audit your website content. If the daily traffic of your website is decreasing, you must audit your website content. The auditing of your website content is also helpful for the Content Gap Analysis. It is also helpful for the Audience Analysis of your website. While auditing your website content, you should keep in mind some essential factors that we are going to discuss here;
Keyword Rankings:
The first website content factor in digital marketing that you must audit is the keyword ranking. If you are seeing a decline in your website’s traffic, you will notice a dip in the keyword ranking. It is due to various reasons. In most of the cases, it happens due to the Google algorithm update. The changes in the SERP landscape can also become a cause of the dip in the keyword ranking. While auditing keyword ranking, you should notice lots of things. First, you should notice on which page your website is appearing in the SERP. Secondly, you should also audit the ranking of your competitors. You should try to analyze why your competitors’ websites are appearing at higher positions in the SERP. This analysis will provide you with an idea to get a higher ranking in the SERP.
Metadata:
Metadata is also an essential factor while auditing the website’s content. In the metadata, there come title tags, meta description and headings. While auditing the content of a specific web page, you should keep in mind its targeted keyword. For example, if your targeted keyword is ‘Best SEO tools’, you should make sure that this phrase should appear in the title tags, meta description and headings. If you don’t like to use the exact phrase in the metadata, you can also use similar phrases like ‘Best SEO analysis tools’ and ‘Top SEO analysis tools’ in the metadata. The use of the targeted keyword phrase in the metadata will provide an idea to the search engines about the content of the web page.
Focus On The On-Page SEO Of Your Website:
If you have written a post, it means that you have completed half of the work. If you want to complete the task, you will have to make it SEO-friendly. It means that you will have to add keywords in the web pages without keyword stuffing. You should not place keyword on those places where it is creating confusions for the readers. This thing will become a cause of bad user-experience. Moreover, you should also maintain a specific keyword density in the web posts. You should place the keywords naturally in your web posts. If you place keywords naturally in the web posts, it will provide a smooth experience to the users.
Focus On The Format Of The Web Page:
Nowadays, Google is also giving importance to those web pages in the search results that have impressive formats. For this reason, Google has introduced ‘Featured Snippets’. If you want to show your web page in the ‘Featured Snippets’, you should analyze how Google is showing the web pages relevant to the targeted keywords in the ‘Featured Snippets’. If it is showing in the paragraph format, you should optimize your website in the form of a paragraph format. On the other hand, if it is showing in the tables and lists format, you should focus on the tables and lists format.
Use Alt Tags In The Images:
To improve the SEO of your website, you have to use images. If you are using images in the web pages without alt tags, these images will not provide enough value to your web pages. Moreover, Google will not show these images in the search results. While auditing the content of web pages, you should also make sure that you have used alt tags in all the images. Study by a dissertation help firm shows that when you use alt tags in the images, it will also boost up the visibility of your website in the image search results.
Use Of The Relevant External And Internal Links:
While auditing the website’s content, you should try to improve the user experience. The best way to increase the user experience is to use external and internal links in the web pages. These external and internal links should be relevant to the content of the web pages. While using the external links, you should make sure that these external links should not be spammy. If you are enhancing your website’s content by using internal and external links, Google will also give importance to the content of your website. It is also the best technique to decrease the bounce rate of your website.
Analyze CTAs:
If you are running a business website, you will have to add CTAs in the web pages. With the help of these CTAs, you have to encourage the customers to take the specific action. While auditing your website’s content, you should also analyze these CTAs. You should be very careful about the placement of these CTAs. You should try to add CTAs at the beginning of the page. You should add these CTAs in the form of buttons. The colour of these CTAs should be appealing for the viewers. You can also add these CTAs in the form of pop-ups and overlays.
Check Unique Elements On The Web Pages:
Google also gives importance to those web pages in the SERP that are using unique elements in the web pages. For this reason, you should analyze the web pages of your competitors. If your competitors have embedded a video in the web pages, you should also try to embed the relevant video on the web page. If they have added something else, you should also try to add the same element in your web page. If you add these unique elements on the web pages, you can also enhance the user experience of your website. This is also the best way to decrease the bounce rate of your website.
