In today’s world of social media, it is easier than ever to find out what customers think of your company and its brand. However, if you don’t know how to utilize the power of social media and social listening, you are setting the stage for your company to fall behind the competition. From finding out what customers are thinking in real-time to learning how influencers can take your brand to the next level, choosing to partner with Netbase Quid can send your business to new heights.

Increased Customer Satisfaction

Once you begin to understand the importance of social listening and how Netbase Quid can help, your company will experience higher levels of customer satisfaction. From in-depth analysis of chat logs to analytical examinations of online surveys, using these techniques will help you gain a much better understanding of what customers think of your company and brand. In doing so, you can make much better decisions in such areas as how to spend advertising dollars, whether various new products should be developed, or which customer bases should be targeted by your company.

Is Your Brand Really Healthy?

Even if your brand’s sales have been steady as of late, this does not necessarily mean everything is as good as you imagined. Unfortunately, it takes only one or two negative comments online to suddenly have your brand going viral for all the wrong reasons. Since this is the last thing you want to see happening, social listening through Netbase Quid can keep your brand’s health going great month after month. Through the careful analysis of online chatter from various social media channels, you can learn more about your brand’s strengths and weaknesses, why customers love your brand over that of your competitor, and track the online narrative of your company to see if it matches up with your values and beliefs.

People Listen to Influencers

If you don’t know much about social influencers, you are already far behind your competition. Today’s version of the traditional word-of-mouth advertising, online influencers continue to make this form of advertising critical to about 75% of consumers. Since customers are talking about your brand on multiple social media channels at the same time, influencers can have a dramatic impact on how well your company and its brand measure up in the eyes of customers. In fact, using social listening from Netbase Quid will allow you to identify specific influencers who can build loyalty for your brand and its products, resulting in increased brand passion and company profits.

Navigating and Negating a Crisis

When negative comments do show up online, as they inevitably do with even the best of brands, social listening will give you the tools needed to navigate and negate the crisis before it becomes something much bigger and more damaging to your company. By having the ability to gain real-time insight into what created the problem and continues to drive it on social media, you and your team can develop a sound strategy and respond quickly to get the situation under control.

Trending Up or Down

Finally, knowing whether your product is trending up or down will let you spot emerging trends and capitalize on them as fast as possible. In doing so, you can develop cutting-edge ideas about new products and marketing campaigns, letting you get ahead of your competition and never look back.

Since social listening can result in so many good things for your company, partnering with Netbase Quid as soon as possible makes perfect sense. Once you do, you’ll see both brand recognition and your company’s profits soar to their fullest potential.