The immense opportunities of mobile commerce are being tapped by organizations and entrepreneurs throughout the globe, who are developing several user-specific applications for this purpose. Almost every average user in today’s era of smart technological developments is quite tech-savvy and they would not entertain any bugs in their favorite applications. With thousands of apps being developed and launched every single day, a user is very less likely to get back to using an app with which they have experienced performance issues. The glitches can be varied, ranging from slow load times, security breaches, privacy issues, software bugs, problems like crashing and freezing, etc. If any of these issues are detected in an application, it could result in a considerable loss of money as well as a significant number of users.  

Thus, to avoid such an unanticipated situation, testing and quality assurance of mobile apps are of absolute importance. Several app owners and developers fail to succeed in their mission after launching an application, mostly because they neglect the importance of mobile app testing and quality assurance. Fixing the bugs after the app is launched can be an option, but a single performance issue can be detrimental towards your company’s reputation. Hence, it is better to avert any such situation by getting your applications tested as well as quality assured.

Here are a few valid reasons to prove why quality assurance through software testing is essential if you want your mobile application to be successful:

Here are Top 5 Reasons Why Mobile App Testing is Essential

1. Improved App User Interface

There are many factors that determine the quality of your application’s user interface. This includes the ease of use, the load time, the speed of operation etc. The user of your app may find it challenging to use it if any of the factors as mentioned above falter. In most cases, once the user is unhappy with a particular feature, it is likely that he would not want to use the specific app again.

So, to avert a situation, that could make the user come across glitches in the application, it is an essential practice to opt for quality assurance software testing, before deciding to launch the app. Testing would ensure a great user interface experience, with seamless navigation, and when the user feels great about the look and feel of an app, there lies the success of it.  

2. More Loyal Customers

An application becomes successful and accessible only when the users enjoy using it. Users would love the app and remain loyal to it, only if all the features in it work appropriately without any flaws. Once the users start trusting the app for its excellent functionality, they will recommend it to others, thus contributing to a strong customer base.

Thus, if you are successful in launching a glitch-free application after undergoing proper quality assurance, it would also help you in marketing your app. Based on user ratings and reviews, first-time users would also be attracted to try your app, if it has a reputation for great usability.   

3. Boost to Revenue Generation

By getting your mobile applications tested, you get a clear idea about how it fares in competition with the others in the market, and which are the areas where it lags and needs improvement. Accordingly, you can decide on your resources and deploy them at the specific areas, without wasting many resources on areas that are already doing good. This approach would thus help to decrease costs and increase profits.

While mobile app testing is an investment in the beginning, the ROI on it is quite high. This is because, it improves the performance of the app manifold, thus making it more popular among customers.  

4. Compatibility with Various Devices   

It is necessary to ensure that your application is compatible with all the devices that have access to it. There are thousands of varieties in smart devices that are launched every other day. Each of them has a different configuration to work along with specific platforms like Android, Windows, Apple iOS, etc.

Quality assurance of mobile apps ensures that the app is competent to work in all of these platforms without being deterred due to a bug. Performance testing and hardware compatibility testing are thus, essential to serve this purpose.

5. Increased Brand Presence

Software testing is highly recommended if you wish to build your brand’s reputation. We have already discussed how customers tend to abandon a particular brand whose apps don’t function smoothly or are not competent enough to serve their purpose. Apart from that, there are certain app stores, who are very particular about the quality of the apps listed there and would restrict the availability of apps that are faulty.

The factors, as mentioned earlier, are a threat to any brand that is looking forward to prospering. Hence, a rigorous testing procedure of mobile applications would help the owner or developer to address every bug and come up with an application that has top-notch quality. This would thereby provide a satisfying experience to the customers, and further prompt them to recommend the brand to others. Testing would thus help in popularizing the brand, elevating the brand prestige and staying competitive in a tight and thriving industry.

So, to ensure your brand and the applications you built to reach the level of demand and acclaim you had desired for, it is necessary to get your application quality assured through a well chalked out testing strategy.