A remarketing campaign is a smarter way to achieve your business goals. Remarketing helps in reaching out to the targeted audience. It works better for users who have accessed your website, app, and have used your services. With this strategy, you can convert a dissatisfied customer into a loyal patron of your business. These strategies are useful in optimizing conversions and are helpful in reaching out to website users who haven’t responded or used any of your services. You can boost the performance of ads by personalizing them and create better engagement. 

1. Clear Objectives

Understand the expectations of your clients before you dive into the phase of remarketing. You must also let your clients know of the expectations they would reach with the remarketing campaign. You must make them understand how remarketing helps their brand influence customers and get conversions. The users from whom you have lost contact can be connected back and converted to a loyal customer using this strategy.

2. Remarket only to quality users

Narrow down the data and remarket the forgotten customers who once like your brand. Create customized lists with Google Adwords and Google Analytics. This will let you understand customers you must include and exclude. Customers who have loved your brand will become your loyal customers with this remarketing strategy. You can exclude users who have bounced and have not stayed on your website for more than 10 seconds. 

3. Specify membership duration

You must understand that most of the users do not clear their cookies frequently and it is easy to remarket your brand to the users who have subscribed to your website. You can set the duration based on the objective you want to achieve. You must have a list handy whether you set a duration of subscription for annual or for a 30-day trial.

4. Use the remarketing code in your website

You can choose to update two different codes in remarketing with Google Analytics and Google Adwords. When you add the code to Google Analytics you can analyze the behavior of the users who visit your website for information and services. You can gather information about a list of users in a particular geographic location based on page views.

5. Exclude site categories for ads display

You can control in what categories your ads will be displayed. If you do not want your ads tip to show up on bad or irrelevant content, you can make these changes. Click on the Site Categories and expand the Options list and exclude the categories from the list. Excluding site categories not make any of your ads appear on the page of websites that belong to these categories. Always view the placement report to know which is the appropriate category for ad placement. 

6. Best Remarketing Strategies

The ads you display must be in sync with the design and layout of your website. It is good to have an animated version of the ad if any site supports this format. Create ads in different sizes and formats so it is compatible with most of the targeted websites. Do not forget to include a call-to-action button along with the creative ad you place. 

Track conversions for remarketing but ensure that you are not importing goals as it would be ineffective in remarketing and might not reach the objective you set. Always test the criteria with a custom combination of categories. Experiment with different list and duration, gender, and different categories. Analyze lost impressions and increase your bids based on these analyses. Test your landing pages and get creative with ads you display. Review the performance of ads on various devices

7. Try New Formats

There are many in-built ad formats you can experiment with. For instance, you can choose dynamic remarketing for eCommerce websites, and also experiment with formats for YouTube remarketing. You can also test lists for search ads and try all types of remarketing to experiment and test new formats. 

8. Target ads by splitting the audience

Users get tired of seeing the same ads over and over. Do not bombard the same audience with the same ad no matter how creatively it is done. This is called Ad fatigue and it lowers the CTR by as much as 70%. You can split the duration of how you are telling stories to your audience. You need to give a break to your audience so their mind is ready to capture the information and grabs their attention when you want to tell them stories. 

9. Choose location and language targeting

Create multilingual campaigns so that you can reach a wider audience. When creating a campaign select multiple languages. They should be able to see the ads no matter which language they are signed in. Your ads must be viewable at all locations and timelines. 

10. Remind instead of stalking

This is known as Frequency Capping. You can set the timeline of reminders with this setting in the campaigns. On average, you can create two impressions per week for campaigns and send reminders in the email list to your customers. This way your brand gets maximum exposure without annoying your customers. You can review the data to see if you are posting ads too often so you can  make adjustments. 

Final Word

Remarketing is effective and helps in conversions and gaining traffic. Your customers will recall your brand which optimizes conversion rates. Doing this also improves the relevance of ads and reduces loss. The audience is likely to come back and pay attention to your brand when you use remarketing strategies. 

Author Bio:

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. Check out our latest article in best nonfiction audiobooks.