In the present day, hashtags are used across various social media platforms. However, they have significantly become one of the most important parts of Instagram. The popularity of hashtags became so high that Instagram was forced to imply a hashtag limit. The hashtag limit prevents Instagram users from overusing them. Despite this fact, many businesses and websites, and brands rely on hashtags to promote their marketing strategy. Additionally, hashtags also help them to gain momentum as users tend to add more people to their hashtag list.

Marketers on Instagram know that the value of hashtags is essential and they play an important role to boost their amplification as well as discovery. 

In this article, we will discuss 10 Instagram hashtag mistakes that you need to avoid as a marketer.

Avoiding the Tropical Hashtags

Do you know the purpose of using a hashtag? It’s to help the users who aren’t aware of your profile to discover your content. If you want to reach and attract new followers, you need to integrate popular and trendy hashtags into your Instagram posts. When you do this, it will allow your brand to reach and connect with new users who are searching with those trendy hashtags.  

However, determining the most popular and trending hashtags as well as the users of those hashtags is a very difficult job. It’s so difficult that sometimes the social media managers fail to identify the relevant hashtags. If you are ever stuck in this situation, try to use some hashtag generator tool to identify the relevant hashtags for your posts.

Hashtag Stuffing

As mentioned previously, the Instagram algorithm is against hashtag stuffing. If you think that you can overuse hashtags to gain more attention from new users, your thinking is absurd. Over the years, Instagram users have become intelligent enough to avoid content that seems like spam. If you upload your content with dozens of hashtags, it will form a negative option about the personality of both you and your brand.  

Try to research the most successful Instagram brands in the world, and go through their posts so that you can use a proper quantity. For instance, Rolex uses three hashtags to promote the launch of their new wristwatch. One of them is a descriptive hashtag and the other two are branded hashtags. 

You Fail to Create Branded Hashtag

Do you know the purpose of the brand hashtag? They will help you to boost the brand awareness of your posts. When you encourage several brand enthusiasts to use your branded hashtag, the reach of the company will increase beyond their potential followers. However, you can also buy likes for Instagram. 

Make sure the branded hashtags you’re using are creative. This is why social media marketers should carefully create branded hashtags. If the branded hashtag is creatively unique and attractive, the users on Instagram will start to use them.

You Overlook the New Hashtag Monitoring Feature

Last year, Instagram introduced a new feature known as hashtag monitoring that allows the users to follow some particular hashtags. After this development, the Instagram hashtag marketing campaigns were boosted. 

First, the marketers on social media can follow the relevant hashtags effortlessly. This allows the platform to easily monitor user-generated content.

Second, creating branded hashtags that have the potential to go viral can help you to create bonds with the target audiences. Additionally, some users prefer the branded hashtags over the branded Instagram profile. 

You Use Hashtags without Understanding the Meanings

Do you know why maximum social media campaigns experience severe failure? It’s because they have tone-deaf marketing. Don’t make the same mistakes other large brands make by misappropriating social reference points. 

Similarly, you must the true meaning of your hashtags before you consider using them. For Instance, using the hashtag #AF might provide you good results, as the popularity of the hashtag is increasing among some demographics. However, some people can take it as an offensive hashtag. Additionally, you must understand the abbreviation of hashtags. 

You Launch Advertisement Campaign without an Accompanying Hashtag

If you analyze the statistics of the most successful brands in the world, you’ll notice them every one of them launches their advertising market with an accompanying hashtag. This is because an accompanying hashtag encourages the target audience to share their UGC or user-generated content followed by the same hashtag. 

This not only helps the brands to amplify their marketing efforts but also boosts the message of the company through social media platforms such as Instagram. 

You Avoid Monitoring User-Generated Content

People sometimes share UGC or user-generated content with an accompanying branded hashtag. Brands often share their UGC content as a form of social proof. When you share positive feedback from a happy Instagram user, it will help your brand to improve the relationship with other prospective audiences on the platform. Don’t forget that user-generated content will help you to receive massive likes on your posts. 

Additionally, when you shout out to a happy audience, you will able to turn that audience into your loyal customer. 

You Forget to Add Hashtag in the Bio

According to Later, adding some relevant branded hashtags to your Instagram bio is one of the most effective ways to boost the discoverability of your profile. Users on Instagram can search for photos, people, or places by keywords. Hence, it’s extremely important to add relevant hashtags to your Instagram bio.you can also get more followers on instagram

If you’re trying to gain the attention of your target audiences, try to share a generic hashtag that is being used by the audience. 

You Ignore Discovering Hashtags

Sometimes business owners become confused because they don’t know what hashtags they should use and the perfect time to use them. This is why you should use trending hashtags that are free from political connotations. Apart from that, you can also use third-party hashtag discovery platforms to identify famous and trending hashtags that will help you to increase your reach.

You Don’t Use 30 Hashtags

Instagram allows up to 30 hashtags in each post. However, some people expect that they could increase their brand awareness while using 10-15 hashtags. Although you might’ve seen that large brands use fewer hashtags, if you’re in the growing phase of your journey, you should use 30 hashtags. As hashtags are the most important key to your profile visibility, there’s no reason to use fewer hashtags. However, make sure all of them are relevant to your posts.

Conclusion

These are the 10 Instagram hashtag mistakes you need to avoid. The popularity of Instagram is growing rapidly of we compare the growth of other social media platforms. More than 20 million businesses are using Instagram to market their business. Hence, to stay apart from the crowd, you need to master the hashtag marketing strategy.