Social Networking has been a big trend for a while now and people have been using it extensively to the point of addiction.
Since the beginning of the trend, some platforms have disappeared whereas certain platforms realized the need for developing quality USPs to stay relevant and appealing. These platforms survived the competition among the social networking sites.
Facebook, Instagram, Pinterest, Reddit, etc., all provide some unique features that have become popular among the users. Twitter, on the other hand, came into popular light for providing several unique features that have intrigued big celebrities, political figures, organizations, and businesses.
For this reason, it has become immensely popular among people who apart from general recreation also seek information regarding the ongoing events in real-time.
Unlike other platforms, twitter posts have a limit of 280 characters that compel users to post only the necessary informative content in their brief posts.
One can post pictures and videos and follow the trending discussions on the platform. The feature that makes it possible to recognize the topics that are trending is the hashtag feature.
Hashtags are in general, keywords in Twitter that help categorize twitter posts (also called ‘tweets’). The tags comprise a # followed by the keyword or a certain phrase, all concatenated together without any blank space.
The Hashtags were introduced first on Twitter in October 2007, later were adopted by several other social networking platforms as well- especially Instagram.
Hashtags have proved to be very important tools to follow up on the trending topics, to search particular topics or content, or to make your own content discoverable by an interested audience.
The latter part is which helps businesses and organizations promote their content through twitter. Over time, it has become a very useful feature for online marketing purposes.
Using proper hashtags to direct the relevant public is quite imperative. Using outdated or unpopular hashtags doesn’t work out to spread the word.
In cases where a business wishes to introduce new hashtags, a proper strategy to introduce them should be implemented.
Let’s discuss some tips regarding ways to choose proper hashtags to promote Twitter posts.
Twitter is one of the major social networking platforms in the world, but due to the platform being actively used by almost all the major figures, is mostly relied upon to catch up on the current trending news and discussions.
For this purpose, Twitter, in order to make it convenient for the public to be able to find out the trends provides the # Explore section where one can look up all the trending discussions, and news regarding Sports, Politics, Entertainment, etc.
To find the trending hashtags to choose from for post-promotion, go to left section on the Twitter Dashboard, go to # Explore, and then to ‘Trending’.
The page will show several trending hashtags from your region and based on your preference from which the relevant hashtags can be chosen to include in the promotional post.
Finding out the best hashtags might prove to be a time-consuming affair especially for businesses that aren’t trending at the time.
Working out proper hashtags for brands with guesswork can most of the time just lead to a failed post which would receive proper impressions. It’s always beneficial to receive professional help in such cases.
Here we can take the help of the hashtag related tools that have been developed to help marketers in a similar situation.
There are several tools available that provide different features that can prove to help find proper hashtags, derive analytics, and strategic implementation. Some of these tools are- Hashtagify, KeyHole, Rite-Tag, and Twitter’s own advanced search.
To make the Twitter posts profitable, the posts and the related keywords need to be implemented with an appropriate strategy in place.
This means that to promote a post, hashtags of a specific kind that aid the motive should be used.
To promote a brand or a campaign, some hashtags that are specific to the brand and the campaign must be drafted and used.
This will get recognition from the public and will aid future promotions as well. Trending topics can be used as leverage by utilizing the trending hashtags along with a relevant post and brand-specific hashtags.
Content hashtags are other hashtags that might help to bring additional impressions, for example, if you are selling burger, you can use #bestburgers.
Our world and our lives are pretty dynamic. Maybe for us most of the time, it’s just another day but there are at the same time several awareness movements and tragic events happening somewhere else.
These events become a focus of an incredible number of people and one way to promote yourself would be to support the wholesome campaigns which are targeted at helping the needy people.
Maybe you would bring more people to join the good cause and make a remarkable difference.
At times, the strategy to engage the public with the Twitter post is to start a particular discussion or just in a general sense maybe post some rhetorical question on the post.
To make the post enjoyable and properly engaging, make sure the questions are drafted in a sense that the answer doesn’t become ambiguous.
The reason is that ambiguity might confuse the audience. Moreover, several miscreants would twist the hashtag’s context and make the post a ridiculous mess with their comments.
Growth in a business is all about addressing the problems of the public, or in general to address the wants of the public.
Social networks might be the best way to discover what are the issues that the public is facing and what are their wants.
To build a good number of impressions, a marketer should figure out the popular discussions and wants and use appropriate hashtags to target them.
This strategy is very helpful for marketing firms who deal with several brands and product categories.
The variety makes the probability of occurrence such opportunities higher for them as compared to a business that deals in a specific product or service.
Every day brings forward some new event, people post their views about the event, and in the process, several hashtags are being made.
Hashtags can be anything as small as #sayno or as big as #ronaldoisthebestfootballplayerever.
The difference between the two is the comprehension and usage.
The first one is easy to understand and has more chance of usage by other users as compared to the second example hashtag.
Make hashtags simple yet appealing. Maybe #RonaldoTheBest would work well.
Participation is very necessary for hashtags to grow, and growth in hashtag implies growth in the post impressions which benefits the brand or the organization.
There are several ways to do so. Provide an incentive to the public for their use of the hashtag, or start a discussion by asking them to tell their own story, or maybe give them personal replies to encourage the usage of the hashtag.
A year brings us several occasions to celebrate. These occasions also give opportunities to businesses to promote their products.
For Non-profit organizations, these are the times when they send their good wishes and promote their works. These occasions come with their own trending hashtags which can be used in addition to the brand hashtags for promotion.
Since Twitter posts have a character limit, there needs to be some planning done so that any necessary information doesn’t get left out.
Moreover, the appropriate hashtags are mentioned as well. A lot of times you must have seen posts filled with hashtags, some of which are unnecessary.
The best practice is to use a few hashtags, about three or at most four- one each for brand promotion, trend targeting, and content promotion, and one more for maybe campaign promotion if necessary.
These will make sure that all the necessary keywords as hashtags are laid out to target the relevant public without consuming any space meant for information.
Hashtags have become an important communication method in this digital networking era, for anyone searching the content or discussions regarding the relevant topic, hashtags have become the way to go.
They are very effective and efficient in bringing the right crowd to the right place if rightly selected and properly implemented.
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
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