Creating a beauty or a skincare brand of your own is an exciting venture. For this, you can prioritize what matters the most in developing a skincare product and create a meaningful brand identity accordingly. Lotions are one of the most frequently used skincare items that are to be packaged with great care. Among a variety of options like bottles, containers or boxes, etc making the right decision is challenging. Whether you are a start-up or a well-established brand, you need an innovative marketing solution to market your business more effectively. Remember, effective lotion packaging is not the one that looks pretty, rather it should communicate well your brand’s values, capture the customers’ attention, and make you achieve business goals. However, some particular things should be kept in mind before selecting lotion packaging. Here are a couple of them:

The Material:

The first thing needed to decide while choosing a lotion packaging is a suitable material. Different types of material are available in the market to design containers in which the lotion should be stored. Another thing, go for a material that does not react chemically with your product to keep it safe. Moreover, it should be good enough to protect it from other external factors like heat, moisture, and contamination, etc.  Here are some of the commonly used materials for creating the packaging containers for lotions:

• Glass: It is the oldest and most popular choice for designing the packaging of beauty and skincare products. Clear or flint glass gives an elegant and upscale look, providing customers with a positive experience. Amber-colored glass is used in case when exposure to sunlight can affect the quality of ingredients. Its eco-friendly nature adds more to its advantage.  However, the biggest drawback of a glass container is that it can break easily as the bottle falls off a hard surface.

• Polyethylene Terephthalate (PET/PETE): PET plastic is a good alternative to glass. It also provides a crystal clear appearance and is much lightweight. Consumers can use such type of packaging easily without worrying about its damage. PET plastic is non-reactive material. It acts as a solid barrier against foreign materials that may spoil the quality of your lotions.

• High-Density Polyethylene (HDPE): This type of plastic is an ideal choice for making a variety of skin care product packaging. The main reason is its durability, strength, and high resistance. It is readily available in the market and makes an affordable option for start-up businesses.

• Polypropylene Plastic (PP): Polypropylene containers are another frequently used choice for designing the packaging of creams and lotions. The material can be used to design airless pumps, bottles, and tubes that can be labeled, allowing you to showcase high-end graphics.

Once you are clear about the type of material to be chosen to design the container for your lotions, next comes outer packaging. To enhance the level of protection and keep your products safe during transportation, customized lotion boxes are used. They are designed exactly according to the size of the container to allow minimal movement. The boxes are designed from high-quality cardstock of different thickness grades depending upon your need. The material is durable, affordable, recyclable, and easy to customize. This makes it the most preferred option to design packaging boxes for a wide range of beauty and skincare products.

The Design:

Here we are talking about how your packaging will look and feel. In this era of branding, companies are paying a lot of attention to creating an attractive display as compared to the past. For this, you have to work on the design of your lotion packaging. First comes the inner container that will carry your lotion. You can go for various designs depending upon your need. For example, you can choose jars, bottles, dispensers, pumps, or tubes, etc. In the case of jars or bottles, it’s your choice whether you want to go for a separate cap, an attached or a flip-top one. The same is the case with outer lotion packaging boxes. You can go for tuck end boxes, two-piece boxes, sleeves, bottom closure, and a lot more. You can also go for innovative variations like introducing a window, a die-cut pattern, insert or handle, etc enhance the value of your packaging.

Size of the Your Packaging:

You are wrong if you think that customers will buy your product no matter whatever size you offer them. The size of your lotion packaging matters the most and has an influential effect on their purchase decision. For example, sunscreen lotion is a product that is used frequently on an everyday basis. So if you are selling your sunscreen lotion in a small lip balm-sized packaging, you are losing a big chance to attract more customers. Similarly, the customers will never purchase a lotion in a 2-liter bottle either. Thus you have to be very concerned about choosing an optimal size packaging that you can use frequently and conveniently. The same is the case with your custom lotion boxes. Designing a perfect size packaging can address all your concerns while a smaller or a larger box can prove to be a danger in the term of product safety.

Be Different:

Among hundreds of similar-looking packages placed on the retail shelves, it is necessary to be unique and different to establish your brand identity. Your lotions might be the same in ingredients, fragrance, and quality as some other brand but the thing that differentiates them is their packaging. A creatively designed lotion box can grab the customer’s attention in seconds. Design it by using unique color combinations, fascinating font style, and enticing graphics to make them highly appealing. You may also use some artistic artwork to set your brand apart. All these things are necessary to consider before selecting your lotion packaging.