The Benefits of Chatbot Marketing and Its Use in Digital Marketing

Chatbots are poised with all the revolutionizing ways to conduct and market the businesses effectively. The AI chatbots help businesses to reshape their digital marketing strategies such as customer service.

Chatbot marketing strategy became popular when messenger bots were introduced in Facebook Messenger. The greeting chatbots opens with a pop up message “welcome to Facebook message” initiating the conversation with the visitors.

Some top benefits of using chatbots

Integrating AI chatbots into your business adds a substantial amount of value to your business and to the customers likely.

There are many benefits of a chatbot marketing strategy that can be used as an indispensable tool in digital marketing strategies:

Chatbots for Customer Service

Chatbots can be incredibly useful in getting your business a lot of customers through customer service requests. You can also customize a chatbot that can identify potential customers and categories customers’ issues specifically before the customers are transferred to the sales representative or provided with the right possible answer by the chatbot itself.

Chatbots for Sales

Chatbots can help generate leads that eventually result in faster, efficient and increased sales. They can store valuable information and lead scoring data about the potential customers while responding and inquiring them and if nurtured properly can convert them into buying customers.

Chatbots for FAQ

Chatbots are programmed with several question options and their possible corresponding answers that allow customers to ask questions in a more interactive setting. This provides overall satisfaction to the customers as they enjoy conversing with the chatbots and make them interested in choosing your company over the strongest competitor.

Chatbots for Shopping

Messenger bots also helps you in providing your business with a customized in-app shopping experience. These chatbots allow customers to search for products online and can order products of their choice within the chatbot.

Chatbots for Marketing

Chatbots can be a very powerful tool because they directly communicate with the customers. If a visitor sends a message to your chatbot, it can follow that lead and nurture them by sending informational messages and fulfilling their queries and eventually making a purchase.

Chatbots reduce human errors

AI chatbots are programmed with the correct answers as long as the information feeded in the bots is correct, whereas customer service representatives, no matter how competent they might be, can provide customers with inaccurate information due to misunderstanding or by mistake. There is always a possibility of human errors.

Chatbots accelerate customer resolution

Many customers are more interested in doing business with companies that offer smarter self-service using chatbots, this helps not only in quick customer resolution but also helps in creating more strategies for customer services; blending automated service and agent assisted service.

Conclusion

There are other reasons that customers and the businesses love chatbots because:

• Chatbots recognize customers’ needs and demands and give them what they ask for.
• Chatbots are getting better and smarter at their job.
• Chatbots work 24/7 with endless patience
• AI chatbots are a wise investment as they offer effortless service that makes customers happy and satisfied.