Strategies to Generate High-Quality Leads through Social Media

Every business’s backbone turns out to be top-notch leads. It’s so easy for you to acquire all of the paid traffic you wish; however, you will have a challenging phase generating the cash flow you need unless you succeed in attracting prospects willing to buy what you are selling readily.

As you see, the way social media platforms continue to dominate the online marketing world. These platforms are by far among the best ways to have a continuous flow of high-quality potential audiences clicking through to your website regularly.

I will show you some steps to execute this.

Choose the Right Social Media Channel:

Before you begin any strategies and tactics that can get tons of new leads into your sales funnel, ensure that you chose the social media channel ideal for your business.

If you look at B2B marketers, they acquire most of the leads through LinkedIn and Facebook, and Twitter.

You have to put some significant effort into understanding the demography of your target audience and where they are most likely to spend their time on social media.

Lead Generation with LinkedIn

LinkedIn is a natural place to begin as it is the platform to generate most B2B leads. In the years to come, more and more professionals will be networking on this platform. Isn’t it obvious?

LinkedIn, unlike any other social media channel, is specifically built for professionals to connect. 

Another way to acquire leads is by capturing the email addresses of your target audience or prospects. You can achieve this using email lookup tools like GetEmail.io.

Make Use of Slideshare

Using Slideshare, you can create good quality slide decks that provide industry insights and other relevant information to your audience to drive leads to your sales funnel. Make sure that your account is linked with LinkedIn, and include a call to action at the slide end.

Facebook Lead Generation

If you wish to generate leads with Facebook, often you will have to invest some money into ad campaigns. The good news is that Facebook ads are less expensive when compared with AdWords. However, the quality of leads is comparatively less on Facebook.

One of the biggest mistakes many entrepreneurs make is that they don’t make the best use of the Facebook page. You need to treat your Facebook page as a sales page using the clear CTA, high quality, informative posts, regularly updated news feed. 

Giveaways and Contests

People love it when you give them good values for free, so running contests and giveaways are some of the best ways to generate leads. 

Lead Generation with Twitter

Like Facebook, you can use Twitter to acquire leads. For startup businesses, the Twitter platform has proven to be one of the best channels to create brand awareness. 

You can host a regular “ask me anything” on Twitter chat and end your chat with a CTA. This is a great way to engage with your audience.

When you apply the above tactics, it is possible to generate more leads, and when you clearly define your audience, it’s highly likely to acquire high-quality leads.