Stopping Ad Fraud And Mobile Marketing: Strategies For Competition

It may seem hopeless at times to protect mobile advertising campaigns against ad fraud. The sheer volume of mobile ad fraud has led some advertisers to abandon, concluding that the difficulty of detecting fraudulent activity and the prevalence of fake clicks and app installations are just too great. Furthermore, there is a great deal of bot traffic and fraudulent clicks in ad campaigns, which includes fraud that third-party solutions or specialised fraud detection businesses cannot detect. It may not be easy to keep up with the fast pace of contemporary digital marketing, what with programmatic ad campaigns and real-time bidding. While app publishers may be alarmed by the prevalence of ad fraud in the industry, they would be making a tremendous mistake if they waved the white flag, gave the fraudsters their money, and let the fraud affect their reports. Mobile ad fraud prevention and detection technologies and robust fraud prevention solutions are available. You may drastically lower your “fraud tax” by using several fraud detection techniques.

Ad Fraud Comes In Many Forms, Each Of Which Calls For A Unique Approach To Protection

You’ve undoubtedly seen a wide variety of mobile ad fraud in your time. Ad fraud protection strategies need to be tailored to each medium, and this makes perfect sense. The bogus installation scam is one example. In the case of physical device farms, the devices themselves may be accurate, but the users and the installations would be fakes. Attribution fraud is another kind of scam.

It is an actual working gadget. It is a genuine user. The setup is genuine, too. While all these are legitimate, the fraudsters steal the victory from an unsuspecting victim by posing as an ad agency. The scammers operate similarly to the schoolyard bully who takes a kid’s lunch money: they jump in after a legal ad network has targeted a user, placed an ad, and driven an app install. These ad networks put in a lot of effort but have yet to receive any recognition. 

What Is Click Injection?

Click injection occurs when fraudsters familiar with mobile app attribution send fake clicks to measurement partners after an app install has begun but before the user opens the app. They anticipate receiving credit for this installation in a world where the last-click attribution paradigm predominates. And stealthily reap the financial rewards of doing so.

For the same reasons, others continuously send clicks (click spamming). Still, others engage in SDK spoofing, click fraud, ad stacking, mobile click fraud, or a variety of other practices designed to defraud advertisers of their marketing budgets.

There is, however, a crucial point. Ad fraud detection and prevention should be proactive and occur in near real-time. Advertising fraud may be stopped before an attribution decision is taken using proactive fraud protection systems. Several significant factors make this an absolute need. Marketers may have already paid for fraudulent app installs if you wait a week or more before making judgments on fraud detection. Conversely, fraudsters are likelier to have gotten away with it, earned their money, perhaps switched off those bots or that traffic, and possibly vanished with their ill-gotten earnings.

Optimising your user acquisition supply chain based on accurate data is made possible by a proactive ad fraud platform. You’re getting the proper people to download your app, and your predictions are far more likely to be accurate.

Conclusion

Consequently, marketers need to reconcile bills with mobile ad fraud prevention networks may be avoided if they take preventative measures against fraud and make early decisions. Suppose you have a proactive ad fraud platform. In that case, you can be confident that your choices are based on accurate information and that your user acquisition supply chain is optimised to maximum effect. Your future choices are more educated and hence more likely to be accurate, and you’re attracting the ideal users to your app.