SaaS, Software-as-a-Service has paved its way in sales, marketing, and customer services. Many SaaS companies in USA are providing their services to customers and clients while improving these areas.
Studies suggest that by 2020, 73% of all organizations will grow exponentially by using SaaS. Whether we realize it or not, but the SaaS industry is in the market around us for more than a decade.
As more and more SaaS development grows and increases the awareness of cloud computing, SaaS services or web solutions will become more popular.
If statistics keeps on growing like this with changing marketing trends, nearly all companies around the planet will rely on Cloud services, data analytics, and Cloud security.
“Today, the SaaS industry’s total worth is $116 billion worldwide. However, by 2020, the net worth will reach $130 billion.”
With more and more businesses and industries adopting SaaS shows no slowing down signs in sales & marketing, business intelligence and the use of other technologies.
Therefore, vendors and software development service providers are looking for more ways to stand out in 2019’s market. Consequently, I have prepared this guide on SaaS development trends to follow in 2019.
Let’s take a look at each trend one by one and see, can SaaS application development company make proper usage of them or not;
Switching to a new tool for providing better services to clients is a big feat for companies. The more established a company is, bigger their process of switching to SaaS platform becomes.
With APIs and integration, the existing data of companies remains protected and is easily transferable without massive costs and amount of time. Thus, for companies, it is easy to work with existing processes. There are high chances, we’ll see the integration of many tools in 2019 to serve customers.
We know employees and business owners connect via smartphones to run their companies. Thus, it is a must for SaaS development services to introduce mobile tools that makes the work easy to go.
For example, there are various SaaS task management platforms with high function capabilities to create and continuously improve mobile versions of tools and services in 2019.
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The focus of every SaaS application development services shifts from customer acquisition to customer retention. And the best ways to fully acquire it is by providing a Platform-as-a-Service (PaaS).
PaaS allows customers to create add-on apps to the original products. Salesforce, Box are the best examples of PaaS. Every SaaS company is moving towards PaaS.
Increase in SaaS providers increases the SaaS market growth rate while the established SaaS companies now are providing PaaS to their customers.
“This leap of SaaS to PaaS made SaaS software solutions more mature, helping the clients in creating add-on apps and improve the overall services.”
There are 9 major companies in SaaS competition, producing significant software that are being widely used. While many emerging SaaS web application development companies in USA are providing smaller SaaS tools running on a smaller platform and managed by a small team.
Micro-SaaS tools are made to do only one functions every time. Plug-ins, extensions, add-ons, accessories, and many other micro-SaaS tools are best suited for social media platforms.
Many huge opportunities are lying in the SaaS market! And once micro-SaaS starts trending, their deployment and growth will become fast.
Enterprise software never usually fitted well in SaaS as the SaaS industry previously was more focused on sales, accounting, HR, etc. But, CRM changed the SaaS and then the telecommunication vertical.
Vertical specific SaaS software solutions address each and every requirement of the customers. As a result, every SaaS development company in USA is highly focussed on Cloud and their integration with the industries like healthcare, education, real estate, and more.
“Vertical-specific SaaS software represents the world’s largest software market with around $120 billion in revenue.”
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Artificial Intelligence and Machine Learning is the latest growing trend in SaaS as B2B, and B2C business industries are growing.
Many companies love to use automatic processes for their employees in order to short the time expenditure on non-value added tasks and improving productivity.
Many e-Commerce companies see AI and Ml as their right, and left shoulders to mass personalize their sales and marketing campaigns or strategies.
Thus, the companies using this high tech algo-based trend in their SaaS application development services will surely grow more forward in 2019.
Churn is considered as the biggest problem for the launch of SaaS products or the long term running of a SaaS development company. Thus, lowering down the churn rate is presently a significant focus among all SaaS companies.
To reduce churn, they are coming up with new ideas and ways. Companies are pumping more money, efforts, staff members, and are trying to educate, support the business process via integration of SaaS tools.
Companies who benefit from SaaS tools on board for the long term and run while creating more educational materials, providing more support staff, and improving onboarding in 2019 to combat churn.
The main reason behind the rise in reducing churn is due to the market’s maturity. Not only the new businesses are implementing this particular trend, but the existing SaaS companies in USA are focussing on offering more power tools to their customers.
However, by 2020, new cloud-first SaaS approaches or the cloud computing approaches will definitely bring the new norm for SaaS startups and the best custom software development companies in the software industry.
Along with SaaS, PaaS will also become a leader in the technological trends and business trends with the world ultimately going digital. Also, people see guaranteed heights for SaaS development services.
Thus, there are more expectations, and in coming years we can see exciting SaaS developments influencing many industries. Also, new micro SaaS startups and development companies will possibly develop faster with the usage of high tech technologies.
Is there any new SaaS development trend in 2019 which you know? Comment below, we would add down your suggestion in this article.
AUTHOR BIO:
James Burns is the Founder and CEO of CMS Website Services, a globally ranking web, mobile app, and SaaS development company in USA. With 10+ years of experience in designing, development, implementation & maintenance of high quality global redundant, compliance-ready applications, network and Data Centers for private and Govt organizations, I have all solutions to your IT problems as a tech-business person.
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