In the competitive world of digital marketing, a forex trading business is only as good as the tools it uses. If your brand is foreign to the most effective tools you will definitely have a hard time achieving your goals. Philosopher Marshall McLuhan said it best: “We shape our tools and afterward our tools shape us.”
One of the most common misconceptions about search engine optimisation (SEO) tools is that you would need a ton of money to get the best of the best. The reality is that you only have to know which ones will work best based on your brand’s needs and goals.
Your brand doesn’t have to be in the Fortune 500 to get your hands on some of the most effective SEO tools out in the wild because almost everyone can use them. Make sure that you know these tools and understand how to use them in your advantage:
1. Google Analytics
Your best buddy when it comes to analysing your websites’ performance. This Swiss Army knife of SEO is packed with tons of features that were designed to help website owners know what is working and what is not. Using Google Analytics will give you an overview of your site’s page views, traffic leads, audience behaviour, and everything in between.
2. Google Trends
Keyword research is not an easy job as it requires patience and a lot more patience. Needless to say, whenever you are researching and understanding the best keywords for your campaign, it takes time, a lot of it. So make sure that you use Google Trends to have a better overview of which keywords you should be using and which ones need to go. Basically, this tool allows to know how your competitors are doing and to help you know the right keywords to invest in.
3. Google Search Console
The SEO game is all about being discovered by your audience. Google Search Console gives users a good start in that department. This tool helps forex trading business owners by giving the chance to be discovered on Google. It does that by analysing your site, giving you a better understanding of what needs to be improved.
4. PageSpeed Insights
Google favours sites that have faster loading speeds. This tool was built to help website owners in knowing whether or not their sites are up to speed.
5. Moz Pro
Investing in premium tools should be on top of your SEO to-do list. While you can have a decent SEO experience using free tools, it pays to buy premium products that are proven to be helpful and handy. This tool was specifically made for SEO specialists who want to have an edge when it comes to keyword research, keyword management, rank tracking, and so on.
6. Answer The Public
This tool gives you a better understanding of how searchers behave by providing you data on what your audience is looking for online.
7. SEMRush
This premium tool has almost everything you would need for your SEO campaign: analytics tools, backlinks analytics, social media reporting, SEO reports for your website, and even Google Shopping ads data. If you are serious about getting the top spot on search result pages, you might want to invest in SEMRush.
Knowing these tools exist is just the first step; knowing how to use them and how to maximise their functions is another story. If you are not confident with your SEO game, it might be better to ask professional marketers to give you a jumpstart.
The mentioned tools have a lot of potentials that need to be unlocked and not all small business owners have the time to that for themselves. So do yourself a favour: let a team of experienced SEO specialists help your business achieve its goals.
