General
A promotion code is often defined as a series of letters and / or numbers that forms a term or a word. For example: XRT2015 could very well be a promotion code offered by a brand.
A promotion code is therefore a term / expression provided by brands in order to provide consumers with a reduction or advantage. A promotion code is always free and can be used by the general public except under specific conditions (for example nominative promo codes or special commercial operations).
vonhaus discount code that we offer on promosearcher.com and more generally all those that you can find on the web can offer different types of discounts :
In order to best illustrate the promotion codes, here are some examples taken from real promo codes that are currently on promosearcher:
As you can see from these examples, some codes are subject to terms of use which are defined by the advertisers themselves. To learn more about the code conditions, do not hesitate to read our other post here.
In addition to being a good way to generate sales and boost marketing campaigns , promotion codes were invented at a time when the internet did not yet exist mainly for the purpose of consumer loyalty . Indeed, brands have always used this lever of discount coupons (initially on paper) to acquire new prospects as well as to retain their customer base as much as possible. The promotion code has always been (historically speaking) a fruitful marketing lever because of the cost of setting up which is quite low even in offline.
Historically, consumers have been very fond of discounts and coupons offered by brands. At the beginning, we mostly found promotional codes in the form of paper coupons either in newspapers, magazines, or directly in our letterbox as a reward for our loyalty to a brand or after X consecutive purchases. The phenomenon was strongly accentuated with the emergence of the internet and subsequently with the economic crisis.
Since the beginnings of the internet, brands have understood the potential represented by the e-couponing campaigns that they could launch. The question that arose was above all to know in what proportions to continue to offer paper reduction coupons. Indeed, with the arrival of e-commerce, more and more people have started shopping online, so a solution had to be found to offer these new cyber-consumers a way to save online via these codes.
The response from brands and large retailers was very simple: they transcribed their couponing strategies, but for the web: we have therefore seen the appearance of e-couponing .
You can easily and quickly create promo codes for your customers through your Regiondo dashboard. Promotion codes are suitable, for example, for marketing campaigns, discounts offered to repeat customers or new customers. Promotion codes allow you to allocate price reductions that can be applied on your site. Setting up a successful promotion code rule is not difficult. Just be sure to follow our recommendations. To create a new promotion code go to the Commercial operations tab> Promotion codes.
For advanced users, we offer the option of uploading an .XLS file to speed up the promotion code generation process.
There are 3 kinds of promotion codes:
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