Page Speed And How It Affects SEO & Google Rankings

We all know that slow web page loading is more than a little annoying. In many cases, we simply try another site. However, did you know that slow page loading affects your Google ranking? Ever since page speed became a ranking factor (see Google’s algorithm speed update), SEO technicians ensure that hi-res images are in the correct format and that the bandwidth is adequate.

Used To High Speed

Google is all about the user. According to research, a user will leave a website after about 3 seconds of inactivity. Therefore, Google decided to penalise slow loading sites by adding a few more algorithms. 

If you want the U/X to be 5-star, fast page loading is a must. We cannot be sure how Google’s algorithms score page loading speed. We only know that they do. You can use the services of Digital Search SEO services Perth trusts or you can find one near you by doing a quick Google search.

Rich Content

This is the number one reason for slow page loading, with hi-res images and 4k video. It can take a while for long pages to load, especially if you have video thumbnails. You should be checking your site’s loading times from a diverse range of devices. Of course, your Internet connection is relevant (test on 3G and 4G) and the latter should be a little faster. Should you find pages are loading slow, talk to your webmaster, who can take action to speed things up.

Images & 3rd Party Scripts

These are usually the culprits when it comes to slow page loading and regarding images, a lot depends on the format. PNG will load faster than a JPEG, so do check all images on your site. In the unlikely event you don’t have a working relationship with an SEO agency, there is a localized SEO in Perth from an award-winning agency. There’s also a high chance you can find an equally great service in your area.

Bandwidth

Of course, this is everything when it comes to the Internet. Let’s take an example of a small one-man show who has a basic website and would have a basic web hosting package, which might be ample for their needs. As more content is posted onto the website, the pages will load slower and the only solution is to upgrade the hosting package to more bandwidth. Take a look at your web hosting package to see your current bandwidth and you can enquire with the provider to find out what upgrades are available.

The Internet Of Things & 5G

Speeds are set to increase to the point where pages will load in less than a second! No one is sure how Google will adapt to this new arena, but we know that it will and perhaps page speed will be dropped from their criteria. Until that time, your page speed is a critical aspect and it does affect your Google rankings.

Every business sector is highly competitive, especially in these troubled times. If you want to get noticed online, talk to a leading SEO agency near you. They will have all the digital marketing solutions.