Mistakes to Avoid When Developing Your Company Website

A business without a website is like a hat without a head in today’s digital climate of online shopping, learning, browsing, socializing and just about any other facet of life you might care to imagine. 

Failing to create a highly functioning, speedy website that is easy on the eyes can result in a great deal of missed potential, while you run the risk of being rendered obsolete by your competitors that have already established a strong online presence.  

Thankfully, developing an effective website can be done fairly quickly, provided you avoid some rather large mistakes and means-test your pages, so here is a heads up. 

Failing to be Flexible

Thanks to the unstoppable tide of technological advancement, both in the hardware and software departments, websites that adopt a rigid design, or fail to be flexible and adaptable will likely become redundant. 

A growth driven design offers endless benefits, so before you begin to put together your website it may be worth taking some time to strategize over which direction you aim to take your digital presence in, and how you expect to grow your site along with it. 

Overdoing it on the Images

In the past, a website swarming with images may have been fashionable for a few minutes. Nowadays, a website inundated with arbitrary images simply looks cluttered, which is terrible news for the customer. 

How will you be able to skillfully direct your customers around the page if their view of the substantial content is obscured by a stock image of an irrelevant subject? 

Embracing the joys of minimalism and the value of white space can help your website look sophisticated and professional, which are highly important factors when it comes to convincing customers of your product quality. 

Snail’s Pace Loading Times

Long loading times are hard to forgive, particularly since so many other websites load instantly without a hitch, so speed and efficiency are now what the general online user is accustomed to. 

This might be jumping ahead, but it is important to not bog down your website before it even has a chance to launch. 

You can do this by tidying up the backend of the site, or if you are not proficient in coding in any capacity, hiring an expert to get the job done for you. You could also contact your CMS provider if you have one, as they are generally happy to help and can even write some custom code for you if needs be. 

There are also various plugins worth installing that can help to decrease your loading times. The quicker your site loads, the quicker you can grasp and hold on to the attention of your would-be customer. 

Outdated Content

To avoid coming across as though you do not care about your company’s products, updating your content on a regular basis is a must. 

This can help your SEO (search engine optimization) efforts, while giving your audience fresh and original content to engage with.