Marketing tools to use on your WordPress website

When you are creating a blog or a website, it is almost certain that you’ll have to use WordPress for it. However, WordPress on its own is “naked” and basic. Thankfully, WP a fantastic tool itself. It allows people to easily customize it with different tools that have different functions. So, what are some of the best marketing tools to use on your WordPress website? What are their functions, and how can you get them? Make sure to stick with us to the end if you want to know exactly that!

alt: Typewriter is not one of the tools to use on your WordPress website.

Edit Flow

The main advantage of WordPress is its customizability. But, if you want to customize your posts, even more, Edit Flow is the marketing tool for you. 

Edit Flow offers a wide variety of tools. With them, you can view an editorial calendar, leave editorial feedback, add custom post statuses, and more. All in all, with Edit Flow you can execute your content strategy as pros do. 

People use Edit Flow mostly when they are running a multi-author WP blog. 

Ahrefs

If you are unsure how your posts are ranking, and how your competitor’s blogs are ranking, that can significantly slow your climb to the top. In this case, you should use some external tools like Ahrefs. 

Ahrefs is a popular and trendy WP tool that allows you to see your competitors’ rankings, and what can you do about your own ranking. It monitors and examines the web with its powerful crawler which you can use to research your backlinks, competitors’ backlinks, keywords, and more!

SEMRush

SEMRush is another fantastic tool with which you can compare your rankings with your competitors’ rankings. With it, you can check your website’s performance. It used by countless professionals, as it allows them to gather analytics. 

With SEMRush you can see what exactly your rivals are doing to boost their rankings on the web. Like Ahrefs, SEMRush allows you to monitor your and your competitors’ backlinks, keywords, and other useful data.

Canva

There is nothing duller than reading a backlink with stock images that are processed through “vanilla” WordPress. And when someone stumbles upon a backlink with images that stick out, you can be sure that its creator was using Canva. 

Canva allows you to create beautiful and mesmerizing images for your blog post, that can rank you higher by attracting more people to what you have created. 

Canva comes with a powerful but simple image editing tool with which you can create blog posts that look fantastic. Canva is simple to use, and it allows you to use factors, graphics, icons, banners, etc. With it, you don’t have to minimize your browser to create the images you want. Once you are done with editing, you can simply export what you’ve created and use it in your backlinks.

OptinMonster

Research has shown that more than three-fourths of visitors coming to a website leave and never come back! However, there is a tool to fix that!

OptinMonster is a leading software that can help you convert abandoning visitors into followers and customers. This tool comes with simple yet powerful software that connects with your e-mail marketing service. Ultimately, with OptinMonster you can reduce the bounce rate, and boost e-mail subscriptions.

And yes, email marketing still has its benefits. If you don’t know the data, you will be amazed just how many people start following pages through their own e-mail!

Yes, people still use e-mails.

alt: Letters on a table.

IFTTT

IFTTT has an interesting name. However, it also has an interesting function! This tool with a weird name allows you to automate your social media. This is a little bit like an auto-pilot for airplanes and modern cars.

IFTTT reduces the time and energy you’ll otherwise need for managing your social media profiles. With it, you can automatically share WP posts, share photos, etc. Using this tool is one of the best ways to increase your website traffic.

Grammarly

Grammarly is one of the most used WP tools on the web. It’s a simple yet useful web extension that automatically corrects your mistakes when you are writing a blog post. It is one of the best and well-known grammar checking tools on the internet.

] Grammarly is certainly one of the best tools to use on your WordPress website!

alt: A website with WP opened.

Grammarly is simple to install, and even simpler to use. Once you have installed it, it will automatically correct your spelling, grammar structure, and much, much more!

Our friends from WP Full Care tell us that Grammarly is one of the best tools for rankings, and without it, you shouldn’t even be starting a blog!

PushEngage

One of the most common methods of attracting visitors to a website is using push notifications. Push notifications are almost always among the top 3 reasons why people come back to the blog. But that is only true for websites that are using PushEngage.

PushEngage allows you to easily push notifications on your site. It is easy to set up said notifications, and once you use this tool, you’ll wonder why you didn’t think of it sooner.

YoastSEO

YoastSEO is a must-have plugin for WordPress. Without it, it is almost impossible to write good blog posts. This simple yet very powerful plugin can greatly help the quality of your posts.

YoastSEO allows you to quickly optimize your posts. That will certainly reflect on your rankings.

So, if you haven’t already incorporated YoastSEO into your WP, do it now, and make sure to tell us how your experience has changed.

We hope that our list of best marketing tools to use on your WordPress website is going to help you in building the best website ever!