Insurance Content Marketing Guide For Companies

Have you heard about insurance content marketing yet? Surely, you’re aware that this strategy can help you to grow your business. Have you added it to your arsenal of marketing strategies? Perhaps you don’t have the time to devote to keeping up with a blog, or maybe you think that writing about insurance is too dull to attract readers. The simple fact is that you may lack the confidence to write professional insurance content marketing write-ups.

In spite of these reservations, there are solutions to help you create content that increases the search engine rankings of your website and generates the leads you need to grow your insurance business. Now would be a great time to start bolstering your bottom line with inbound marketing. With the help of experienced marketing experts, you can create an actionable strategy that will bring your business results you can measure and be proud of.

Content Marketing For Insurance: Why?

As reported in McKinsey & Company’s 2018 report Digital disruption in insurance: Cutting through the noise, McKinsey & Company stressed the need for insurers to undergo digital transformation in order to survive and thrive in the near future. Your online presence gives you the ability to reach out to potential clients effectively and increase the exposure to your brand among interested visitors.

It is vital, in addition to upgrading technology and offering online services, that a company’s product and service communication be understood and communicated to the public in a clear and understandable manner. A lead conversion is as easy as submitting a form online or making a phone call with full access to information.

What Is Insurance Content Marketing?

By writing insurance content and marketing it, you are able to describe the values and concepts of your company to others. As the main part of your website, it creates the bulk of the contents, describes the services you offer and provides visitors with useful information. 

There is no question that you can improve your search ranking on Google with quality website content as part of an insurance company’s marketing strategy. In blog posts and landing pages, the use of carefully placed keywords and quality writing can help Google find the answers to the search queries of a potential buyer.

It is also important for insurance companies to have a comprehensive and consistent marketing strategy, which can provide your customers with all the details they expect while also reaching out to them on the apps and social media platforms where they spend most of their time online. You can attract the attention of readers with your content strategy by taking a creative approach.

Content Marketing: What Are The Benefits?

Here are some numbers taken from the magazine IA: Insight + Analysis for the Independent Insurance Agent:

• There are 97% more leads for companies that post regular blogs, articles, videos, and other forms of content online, as opposed to brands who do not engage with their customers online.
• Consumers believe that 90% of content provided by brands to be valuable.
• There is a view among many consumers that brands that release custom content are interested in developing a good relationship with their customers.
• Almost half of all customers who’ve read the customized content on a company’s website report that they feel much better about the company after reading it.
• There is a growing number of consumers who are more inclined to trust and purchase insurance policies from insurance companies that provide custom writing online.

Based on the information above, you will be able to learn how content marketing can help you increase your brand image, and you will be able to gain potential customers’ trust by using it.

Effortless Insurance Content Marketing

To succeed in the digital world, insurance companies need a content marketing strategy. Content marketing helps brands evoke an image, generate leads, and enhance the standing of the company. If your marketing strategy is crafted properly, it can lead to a sustained increase in the stability and visibility of your organization.

We Content assist our clients in harnessing the power of insurance content marketing through the delivery of high-quality, targeted insurance website content that is highly targeted to the target audience. Regardless of how large or small your insurance writing needs are, the content team at our shop is ready to help you. 

Our writers are trained in SEO best practices so that we can supply you with top-quality content that suits your needs. Make an appointment today with a marketing account manager to find out how we can tailor a content strategy that will benefit your insurance marketing efforts.