If your eCommerce website is driving tremendous traffic, it is likely to achieve higher conversion rates. The conversion rate of your website is calculated as the percentage of the users taking action divided by the number of visitors on your website. To help you understand better, let’s say there are 1000 visitors on your website and 10 conversions for a certain period of time, hence, you have a conversion rate of 1%. Higher conversion rates depend upon several factors such as user-friendliness, offers, visual appeals, loading speed and more. Therefore, it is essential for retailers and merchants to approach an expert’s help who can devise an effective SEO plan for eCommerce websites and help you gain more customers for your business. There are several SEO companies that offer reasonable SEO services packages to drive relevant traffic to your website and improve conversion rates. However, you must ensure that you’ve chosen the best SEO service package for your eCommerce website.
Are you looking to boost your eCommerce conversion rates? Here are some easy hacks that will help you attract more customers and encourage them to buy products from your online store.
1. Make your Website Visually Appealing
High-quality images and videos attract customers significantly. You must use a 3D configurator to display your products from different angles so the users can view your product from every angle. You may also add zoom in, rotate and scaling features to engage your customers. Moreover, adding whitespace around the product images can highlight your product greatly. Videos are also highly engaging and lead to improved conversion rates. However, when uploading images or videos on the website, you must not compromise the website’s loading speed.
Moreover, if you want more product reviews, you may ask your customers to take snaps or shoot videos of the products they have purchased and upload them in the review section.
2. Unique and Engaging Product Descriptions
A well-written and engaging product description has the power to convince users to buy the products from your store. Product descriptions are fundamental to increased conversion rates of your eCommerce website as they provide valuable information to the users and helps them with decision-making. You may also approach professional copywriters who with their experience and knowledge will help you with a product description that sells your products.
3. Product Reviews and Ratings
Product reviews and ratings help customers with better decision-making. Both positive and negative reviews are essential for your product page as it helps the customers to learn about the pros and cons of the product and evaluate the product before making any purchase from your store.
4. Highlight Your CTA Buttons
CTA buttons like ‘Add to cart’, ‘Checkout’, ‘Shop Now’, or ‘Call Now’ compel the user to take the desired action. Therefore, you must highlight the CTA buttons with red color or some eye-catching color. Also, you can try using impressively-designed CTA buttons that might lead to marginal improvements.
5. Add Your Contact Information
Make it easy for the users to approach you at the time of their need. Create a separate ‘Contact Us’ page or highlight your contact information in the footer section of your eCommerce website so that it is visible to your users. This builds the trust on your website and improves conversion rates.
6. Send Cart Abandonments Emails
Most of the online stores have encountered the situation of cart abandonment. Some of the possible reasons may be increased loading speed, forced registration, shipping costs, comparison shopping, doubts and distractions. If your customer has saved few items in the shopping cart but hasn’t purchased it yet, you may try persuading the customer by following him up through personalized emails that remind him of the products existing in the cart. Make sure you also check the email opening rates, click-through rates and conversion rates. You may also use a cart abandonment software to keep a record of the abandoned carts from the customers.
Moreover, to help customers check out successfully, make sure you sell the products at the best market price, offer discounts, gift coupons and free shipping as doing this can increase the chances of making a purchase and abandoning the cart.
7. Respond to Your Customers through Live Chats
If possible, you may also use live chat software applications to respond to your customers instantly in the business hours. Live chats build direct communication with the customers and thus, can help the customers to resolve their issues related to the product easily at real time. This not only helps the business owners to gain the trust of the customers but also establishes a long-term relationship with them.
8. Ensure User Security
Since an eCommerce website facilitates transactions, it is mandatory for the website owners to make their websites secure and protect users from any fraudulent activity. Make sure you use a strongly encrypted technology such as HTTPS, install SSL at the checkout page, display payment methods that you accept such as images of credit cards, PayPal, etc., add a security badge, for example, McAfee, to ensure your site is trustworthy and completely secured. Do not add the security badges if you don’t have an active account with these security agencies.
Final Words
The techniques to improve your eCommerce conversion rates are not limited to these above hacks. There are plenty of other ways by which you can boost your conversion rates significantly. Hiring a professional SEO company that offers effective conversion rates services for your eCommerce website. In this increasingly competitive digital world, many companies are offering a plethora of SEO services packages at competitive prices. However, you must rightly choose an effective SEO plan for eCommerce websites that can help you improve your website and earn huge profits.
