PPC and SEO are two of the most popular ways to increase your website traffic and generate more revenue. Most people think that these terms mean the same thing, but this isn’t true at all! In fact, they have different goals and strategies for achieving them. Understanding these differences will help you decide which strategy is best for your business.
PPC the Basics
PPC ads show up as banner-type advertisements on search engine results pages. When a user clicks one of these links, they go directly to the business’ website and purchase something right away– similar to how someone would order an item from Amazon after searching for it online. A PPC marketing agency in Fort Lauderdale can get your company the various PPC ad types.
SEO the Basics
SEO is done by optimizing your website so that it ranks better on the search engine results pages. Websites with a high SEO ranking are often featured above those without, and therefore have more exposure to customers who may not even be actively looking for them– they’re just browsing! When someone stumbles upon your site because it’s ranking above the competition, you have a much better chance of converting them into customers.
PPC Audience vs. SEO Audience
PPC advertising is aimed at those who are actively looking for your product or service. The PPC audience has already done their research and knows what they want to buy, but isn’t sure which business offers it best. This type of advertising targets users that are closer to becoming a customer because there’s less work involved in converting them into sales.
SEO is aimed at those who are not actively looking for your product or service, but rather researching it. The SEO audience is typically made up of individuals who are looking for information and would like to learn more about a topic before buying anything. This type of advertising targets the users that need the most education in order to purchase your products/services– making them extremely valuable leads because they have invested so much time and energy into researching you.
SEO Goals vs. PPC Goals
Since these two strategies are aimed at different types of customers and their needs, they also require different business objectives in order to succeed.
The PPC strategy is typically used when you want immediate sales and revenue. You want to generate as many sales or leads as fast as possible, which is why you’ll see PPC ads on websites like Google and Facebook that receive a high volume of traffic.
The SEO strategy aims to increase brand awareness over time– ensuring your business is the one people turn towards when they need what you offer. This way, you can gradually gain more and more customers over time without needing to invest a lot of money into advertising.
PPC Cost vs. SEO Cost
Both PPC and SEO come with their own costs, but they vary depending on the strategy your business uses.
When you choose to use PPC , you will need to pay for each individual advertisement (CPM). These ads typically appear in a banner at the top or side of search engine results pages. The cost of each individual ad varies, but it usually starts around $0.50 and can go as high as several dollars depending on how in-demand the product or service is.
SEO advertising doesn’t require you to pay every time someone clicks your link. This means that you have less of a risk because you aren’t putting money towards ads that may not make a sale. The cost of SEO is determined by your monthly budget, which determines how many keywords you can actively target as well as the number of times those keywords appear on your site or blog posts each month. If more people see those words and click them, it will raise their search engine ranking and give your site more exposure.
PPC vs. SEO: Which is Best for You?
No matter what your business does or which customer base it focuses on, both PPC and SEO have their own benefits that will help you achieve different goals as a business.
If your top priority is generating immediate sales or leads, then PPC advertising is probably right for you. It’s cost efficient and the audience will more likely buy something from you on their first visit after seeing a banner ad– especially if it catches them by surprise!
However, if your priority is increasing brand awareness over time, then SEO is best for you. It’s a long-term strategy that will gradually pay off, and can be done in an affordable manner without the need to constantly reinvest your profits back into marketing campaigns. The more time and money you put into it (over years or months), the better results you’ll see!
Which do YOU think is right for you?
