Picture this: you have recently launched a website for your CFD trading business but you’re not getting any traffic. A waste of time and resources, isn’t it? Well, that’s probably because you haven’t implemented the proper and modern Search Engine Optimisation techniques yet.
It is a must for all Australian website owners to practice effective and up-to-date SEO techniques to put their sites on top of the search results page. The formula is straightforward: the higher your site’s ranking the higher the chances you get to get more sales.
Let’s stop beating around the bush and discuss the best 10 ways to put your website on top.
1. Being mobile-friendly is the key.
According to this survey, 74% of Australians use their mobile phones to browse the web. Most searches in Australia are done using mobile devices, so it is just natural for website owners to ensure their pages are mobile-friendly.
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The most important thing to note is that in 2016 Google updated its algorithm to favor websites that are mobile-friendly.
2. Pay attention to local searches. Australians always put ‘near me’ in their searches (e.g. Italian restaurants near me; car dealer near me), so it’s wise to focus on local SEO optimisation. The idea is for your CFD trading business to be discovered by the people in your area.
3. Enhance the user experience. Google compliments websites that provide the best user experience. Basically, if your website compels users to spend a lot of time browsing, viewing, or watching your content, chances are you will get higher search engine ranking.
4. Step up your social media game. Nobody can’t deny the fact that billions of people are on Facebook, Twitter, and Instagram. In fact, per Hootsuite data, more than 4 billion people all over the globe use social media. With this, it is important for website owners and online marketers to pay attention to social media. You can use your business’ social media profiles to promote brand awareness and to use them as a customer service platform. Furthermore, these profiles appear on search engine results pages.
5. Don’t count YouTube out. When searching for a certain product or services on Google, your query may also recommend YouTube videos. So paying attention to YouTube SEO is not only a wise move but also a necessity. Here’s a valuable tip: create a YouTube channel and fill it with quality content.
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6. Master the use of important SEO tools. Use all the available tools at your disposal to reach the top. Without using valuable SEO tools, it will always be an uphill battle. Know the tools you need, understand how they could work in your favor, and master how to use them.
7. Get rid of bad backlinks. Linking building has been an integral SEO technique since time immemorial and still proves its supremacy these days. Google and other search engine sites consider backlinks as an important factor for ranking websites. So make sure that your site doesn’t contain inferior, spammy, and toxic backlinks to avoid being penalised by Google.
8. Write in-depth content. Google favours sites with content that have lengthy and in-depth information. According to data, content with more than 1,000 words rank higher than those with fewer words. So it is safe to say that the longer the content is the better chances it has to rank higher.
Resorting to the best and modern SEO strategies will increase your website’s chances to be discovered by your target market. It’s a jungle out there; only the fittest and most strategic digital marketers thrive. So if you want your business to beef up its online presence, invest your time and resources in up-to-date SEO practices.
