Your website is the first access point that your clients and customers connect to your business through. It’s such an important asset that larger businesses spend hundreds of thousands of dollars making their web assets as clean, seamless, and friction-free as possible. However, they also spend colossal amounts on marketing: getting their websites seen by more people on the busy world wide web. This article will show you how to increase your web traffic fast with three simple tricks. 

SEO Marketing

Your first port of call is always SEO, meaning Search Engine Optimization. Here, your goal is to use search terms and keywords in order to appear higher up in Google’s search results. For a business selling shoes, you’re going to want to finish on the first page when consumers type in “men’s shoes” or “designer shoes”, for instance. Building an SEO strategy can be done alone and without assistance, but it’s time-consuming and takes specialist skills you’ll need to hire in.

That’s why most firms choose instead to outsource this important part of their marketing strategy to SEO agencies who can get page views and sales fast. By finding the right agency for you – one that understands your products or services and the consumers you’re looking to target – you’ll be able to make use of SEO’s traffic-boosting capabilities within a matter of weeks. 

Social Media

The second best place to start showing off your website is on social media. Each platform is different, offering different audiences, so you’ll want to be careful about where you choose to market your site – and what tone to strike. For example:

• Facebook is a brilliant place to advertise, but it’s mostly used by 30-50-year-olds in the US and UK.
• Instagram offers more interesting marketing opportunities through influencers and has a younger audience demographic.
• YouTube is an excellent place to advertise, either through paid adverts before videos or by making your own popular videos.
• For the younger audience, TikTok and Snapchat are still preferred avenues for advertising.

With this in mind, you can build smart campaigns targeting the demographics you’re looking to get onto your exciting business website. 

Emails

Email marketing has been dismissed by some firms as outdated and irrelevant in an era of super-fast instant chat and avalanches of spam emails. But the truth is that people do open and look at emails in a way that they don’t when they’re scrolling past your advert on Facebook.

When you send an email out to a mailing list, you must offer something to entice them to your site, known as a so-called “call to action”. Often, this might be a coupon or a discount exclusive to the email recipient, making them feel as if they must visit your website to see if they’ll be able to redeem your offer for an item they’re looking for. 

These three key forms of early marketing are important for building your website’s traffic, especially in the early days that it’s live on the internet.