Are you looking for new ways of earning leads? Switch to LinkedIn. Yes, if you strive to draw potential leads, LinkedIn is one of the tremendous platforms. Users on LinkedIn have twice the purchasing power of the average web user.

We all think that LinkedIn is a platform that enables users to look for jobs. I used to think the same, but it is not just a job-seeking/posting platform; it is more than that. 

It can work as a lead generation tool if used well, enabling B2B businesses to get new clients organically and build a strong connection with their leads.

Some stats shows the same:

• 1 out of every 3 business people has a profile on LinkedIn.
• 96% of executives use LinkedIn once a week.
• 81% of B2B marketers use it to launch their products.

The platform offers several free and paid features to maximize your lead generation efforts on both your business and personal pages.

Based on the study by HubSpot, LinkedIn has emerged as the best platform for lead generation. It is 277% more efficient for lead generation than other social media networks. In all, it is the go-to platform for B2B marketers looking to generate more leads.

But the real question is how to leverage LinkedIn to generate leads?

Here are a few proven strategies I used, which helped me close around 5 leads a week; let’s have a look…

• Craft out the list of likely leads

The first thing I did is, I create a list of potential leads. 

Dedicate your five minutes a day reviewing your contacts’ connections to perceive whom you don’t know yet but would like to connect. Jot down the names of those to whom you would like to have introductions. For better results, you can begin working with the “Recommendations,” since those are most likely the significant relationships of the LinkedIn user you are viewing.

I even asked for recommendations outside my LinkedIn account via email or phone to get answers quicker.

All such steps helped me reach or even convert more and more customers easily.

• Make your profile strong

Undoubtedly, when you are sending out connection requests or even if you are viewing any profiles, i.e., your company’s profile will be the first thing that your potential customers will see.

Hence this is one of the elements you should be concerned about before assuming leads come flooding in.

Initially, you must never have a profile without a genuine photograph. Use a high-quality and professional picture, or simply consider using your company’s logo. It will build their trust and create brand awareness, plus people will identify your company only with the logo.

Of course, customers want to know as much as possible about you and your brand prior to dealing with you. And if, by any chance, your profile isn’t complete, you may come off as flaky or immoral to them.

The best part is, it takes a short time to give your profile a makeover, which is worth it in the long run.

You can even ask for help from social media experts for the same. 

• Join LinkedIn groups 

Groups where your clients/customers gather, can be beneficial to your brand. Sharing your posts, ideas, or products can help you reach customers you might be missing out on. You can also use advanced search to locate practitioners within your industry. 

Besides, these groups help us learn a lot about the industry by tuning into the conversations. For instance, it helped me get everyday insights into ways that further help in connecting people.

• Be active & sociable 

One of the most vital things I learned while generating leads on LinkedIn is to be more social than you actually are. It is essential to be friendly, send connection requests to more and more people, and grow your network.

Here are a few actions you can take to be active and sociable on LinkedIn :

Recognize

Connect

Congratulate/Comment

Endorse

The most important tip is to be authentic and gentle during communication. Whatever approach you prefer, never use the default LinkedIn text. Be kind and trustworthy. Believe me; people can easily determine when you are trying to interact using default LinkedIn content.

• Leverage who viewed your profile feature

Do you know you can turn a simple profile view into a new business? If you are a LinkedIn user, you are indeed familiar with the ‘Someone viewed your profile!’ feature. The truth is, these names can be very beneficial for your business. Take it in this way; if anyone is looking at your profile, they might be interested in what you’ve got to offer.

I learned this trick when someone who viewed my profile later converted. 

• Take advantage of the sales navigator

Like many applications, free versions give you immediate access and premium tools that offer you the “good stuff.” LinkedIn has done a powerful job with this business model.

Sales Navigator is a must-use if you are serious about using LinkedIn as a business development tool. This feature-rich level of access provides you with a range of tools that assist you in finding, following, and connecting with key prospects.

• Analyze and report

You want to seize a good quality audience that will offer value for a long duration. For that, you can make efforts to estimate your campaign’s success. Besides monitoring the present campaign’s performance, I used to study post-campaign metrics like the number of sales conversions obtained and the value of each sale. It helped me estimate the real business value the campaigns are driving. 

Start Generating Leads on LinkedIn Today…

Leads are no less than gold to marketers, and the best marketing campaigns are created by keeping solid lead generation strategies in mind. You can refine and improve your lead generation campaigns to drive impressive results using the tools, techniques, and partners provided. 

Still not sure how to leverage LinkedIn for your business growth? You can also reach social media marketing professionals, as being seasoned, they can help you create strategies with result-driven approaches, so you can achieve what your competitors are accomplishing and you are not.