Instagram is used by 81% of users to find new goods or services ( source ). 

Through this social network, you may expand your audience as well as deepen your engagement with existing clients. Therefore, it is a crucial tool for businesses of all sizes!

Instagram is a crucial component of any social media marketing plan now that the Facebook group (now known as Meta) has taken control of it in 2012. 

To maximize your exposure and impact on the social network, it is crucial to be aware of the features and key data of Instagram.

But how can you use this platform to successfully increase your visibility? You must exercise patience and implement a solid plan. 

Here are the top recommendations for best practices, errors to avoid, and methods for growing your Instagram following.

Why should you promote on Instagram?

Here are the main justifications for using Instagram for company promotion.

Expand its presence and boost its reputation among young people

The average age of Instagram users is between 18 and 29 years old ( source ). The good news is that this group of people is quite engaged on social media. 

A benefit for promoting your brand! Additionally, statistics from social media marketing attest to Instagram’s significance.

Companies that can exhibit originality and successfully use the tools of narrative marketing may grow their recognition on the platform.

Promote the company’s name, goods, and/or services.

Professional Instagram accounts have access to the “Shopping” feature, which allows for direct platform sales. 

Social selling is another topic we cover. Simply choose “Shopping” under “Business Settings” and put your items there to do this.

A post might go viral or increase brand recognition among individuals who might be interested in your items by employing hashtags that are specifically targeted.

Use high-quality photographs to highlight your items.

The best visual platform is unquestionably Instagram. You must produce high-quality material if you want to get seen. 

To do this, don’t be afraid to use the services of a professional photographer to capture stunning images for online product displays.

Engage in influencer marketing

In recent years, influencer marketing has skyrocketed. This strategy entails contacting influencers and offering them payment to endorse your goods or services.

By the end of 2021, the size of the worldwide influencer marketing industry will have increased by around $14 billion, or x8, from its 2016 level of $1.7 billion. 

Due of these marketing strategies’ strong return on investment (ROI), particularly on Instagram, many firms are drawn in.

Display the human aspect of your company

A sprout social survey (source) found that over 75% of Internet users are more sensitive to a brand they are familiar with. Additionally, people are prepared to pay more when they identify with the brand.

Thus, humanizing your brand on Instagram is important. To achieve this, for instance:

• Post images of your staff.
• Respond to comments and encourage dialogue
• A look at the business behind the scenes
• Maintain your authenticity and don’t always seek for the ideal stuff!

High audience participation and size

On Instagram, users often express themselves via likes, comments, stories, and articles. 

Numerous options are available on the platform of Goread.io for businesses to engage with their audience. Use the survey tool or the questions and answers in articles, for instance.

Instagram advertisements may also be used to round off your content strategy (or Instagram Ads). 

They provide high levels of interaction, which leads to increased clicks, traffic, and exposure for your company.

How does Instagram’s algorithm function and how can you take advantage of it?

Understanding Instagram’s algorithm is essential if you want to succeed there.

Every Instagram experience is different

The Instagram algorithm uses each user’s behaviors to predict the posts that are most likely to interest them. 

Each newsfeed therefore represents a user’s use and interests on the network. In other words, every Instagram experience is different!

Use a variety of content kinds and improve on what is effective

• There are several content kinds, each with a unique algorithm, including:
• THE NEWS FEEDBACK
• The page of discovery
• The real contents
• The stories

But why numerous algorithms? Because Internet users utilize each of Instagram’s functions differently. 

A word of advice: try these various “features” to find out what works for your company or get help from https://goread.io/buy-50-instagram-followers.

Make Instagram comprehend the topic of your account

To let Instagram comprehend the subject of your account, you may first utilize the hashtags that belong to you. Then, follow accounts linked to your market and like similar content.

For example, if you are a restaurant owner, follow chefs, other restaurants and food companies, but also local businesses in your area!

Best strategies for obtaining followers on Instagram

How can I increase my Instagram following? Here are the ideal practices to put in place.

Promote your Instagram account on other networks (Facebook, Twitter, YouTube.) (Facebook, Twitter, YouTube…)

Internet consumers utilize many social networks (Facebook, Twitter, YouTube, tiktok, etc.), since each one has its particularities. Start by letting fans in your network know by encouraging them to follow you on Instagram.

Betting on the synergy between social networks is the ideal option for firms wondering how to obtain a lot of followers on Instagram . 

We also speak about cross posting on social networks , or cross-posting. This strategy saves time in content generation, while reaching more individuals.

Use hashtags relating to your topic

By utilizing hashtags, you inform Instagram whose audience your material is meant for. 

This way, your articles are simpler to locate! It’s also a terrific approach to expand the reach of your postings on the social network, and attract the ideal prospects to your account.

To select your hashtags wisely, draw inspiration from accounts similar to yours and media dealing with the same issue. But be cautious, to be inspired is not to mimic…

Interact with your community

Remember that Instagram encourages users to remain on the site the longest. And when they engage with your brand, they are active on the social network. 

Instagram will consequently push you further front in the algorithm.

It is then necessary to show yourself on the platform in a regular and relevant way. A good trick to increase the number of followers is to interact with followers of competing accounts.