Think of the most successful brands and the first thing to hit your mind will be the logo design. Take an example from Nike, Adidas, and Apple. A logo plays a strong role in creating an identity of your company. Every logo tells a story including the color that is incorporated in the logo.

In the start, Apple logo design was also inspired by Newton’s image sitting under the apple tree but later it evolved to an innovative apple. Similarly the Shell logo and the Microsoft logo evolved with the time.

Sometimes, in an attempt to create something out of the box, designers forget the true meaning behind the logo and overburden it. However, simplicity is the crux of the logo.

So, the way you design your company logo speaks about your company values, ideas, and design concept. The more things you put in your logo design, the more obsolete it becomes. The best logo is simple, timeless and memorable. 

A successful logo is simple and leaves a strong first impression. It complements the business and grabs the users attention. And a simple design cannot be achieved in a single step, it requires strategic thinking and an idea that last forever. 

Simple Logos are Adaptable

Think of the logo in the context of printing and branding. Imagine it on brochures, business cards, banners, and experience how your logo sets well on the printing materials. If you cram your logo with too many colors, gradients or shadows, it will lose its identity and charm.

There are a lot of reasons to avoid decorations when you’re creating your logo design Dubai, the most prominent of all is its application. When you know how your logo is going to be used after the design, you’ll become more specific and simple with the approach.

There’s a saying that simplicity is the key to brilliance and it is certainly a fact that simple logo attract the users more as compared to highly decorated logo and it is upto the logo maker that he have to create simple yet powerful logo for the company and that’s why nowadays logo designer are highly demanded.

Logo is also a way of representing the your company objectives and motives and the logo also tells that how professional the company is in their skill level and if they are expert in their fields or not.

The second main factor of your logo is its audience. You should design your logo keeping them in mind. In this way you’ll come up with a better picture. If you design a colorful logo, it will have fewer chances of matching with your business and advertising materials. Whereas a black, white or grey design will set well on everything, even for branding.

Tells About your Company

The way you design your company logos, website and even the office setup speaks about your company. That’s why research is important when you start with a logo design. In the future, if you decide to scale your company, then you won’t feel the need to change your logo.

So, start with searching the logo of your competitors and other creative logos that are different from the rest of the pack. Sketch five to ten images of your logo and see which one aligns with your company values. Choose the colors that appeal to your audience and you’ll come with a design in total that reflects your company values.

The Branding

Suppose you start small with a logo design company and later evolved into a huge mobile app development company. Will you redo the efforts of creating a logo? Isn’t it better to create a research-based, creative and simple logo that lasts longer, no matter where you evolve.

When you design a logo, you shouldn’t think of the present only but also the future of your business. Think if you expand in your future will your logo align with your business values?

Branding also plays a keyrole in promoting the the sales and there are various ways of prmoting your brand like in the previous days company use to deliver brochures or print advertisements in newspaper or if a company had a budget than they would go over to the TV commercials. 

Now a days things have changed a lot due to digital marketing because now every company can easily reach millions of people without having to invest a lot but for that it is also required to have a good marketing strategy so that the money and time both can be save.

Thinking this way will help you to come up with a logo that reminisces audiences and leaves them inspired. In addition, branding has also become important in the ever-changing competition today. So, for better branding, a simple logo will set well to the requirements even if you plan to scale in the future.    

Conclusion

So, considering this importance of logo design, if you want to make it successful it’s important to think of a simple design. A simple design not only lasts longer but also sets you apart in the competition. 

Either come up with a logo that is a complex storyboard or comes up with an innovative symbol like Apple that marks an undiminishing identity. The choice is yours now!

Note: Designing a logo isn’t a simple process so think of an idea before you create and research to the core.