Digital Marketing Trends During A Pandemic & How To Respond

Covid 19 pandemic has wreaked havoc on the entire world and the potential economic impact is enormous.

But thankfully there is one thing now that all the previous pandemics did not have – the internet and the network connectivity that have facilitated many businesses to keep operating and enhancing their outreach even when they could not open their physical store.

There is no doubt that there is a huge human impact of this situation. While you cannot do anything about it, you can still minimise the economic impact of the same by adopting the means that are available today.

Within a month’s span the in-person store traffic dropped by 90% once the pandemic hit. This unprecedented trend actually pushed businesses to dig other means of survival and what better way to do that than digital marketing.

In order to assist you here are some digital marketing tips that will keep you afloat as new trends keep emerging.  Just take a look.

1. Maintain Website – Your website is the foundation of your digital presence. That said you want to ensure that your site is running smoothly and is optimised properly. Your site speed, loading speed are going to affect the digital marketing and PPC efforts.  That is why maintaining it in the proper way is imperative.
2. Google Your Business- Your business must be enlisted in Google. If the physical visit is altered or eliminated you need to ensure you have updated your business address, business hours, photos in Google and they are accurately displayed. You should also display the genuine reviews. Make sure you are taking the right info to the audience.
3. Empower with Social Media – The social media impact is prominent more than ever.  You must have strategic and active social media presence. It is the greatest tool for communicating with your audience.             Being active also helps to build trust with your audience and this will help your audience know that you are still working.
4. Switch to Ecommerce – If yours is an offline shop then in order to adapt to the Covid times, it is essential that you provide ecommerce services. This is one way for keeping your services open even during the Covid times. This makes it simpler both for the customers as well as the product lines. Provide your customers with more options.
5. Promote Online – Once you haveall the pieces of foundation in place, you should opt for promoting it. Ensure you do your research and take advantage of digital marketing avenues. For promoting your business, you should promote through Microsoft Ads, Google Ads and Facebook Ads as well as other social media ads like LinkedIn and Instagram.
6. Search Reports of Query – You should ensure that you adjust the paid search campaigns for the volume of new search terms that is coming in. You should review the search terms on a regular basis for understanding what type of traffic you are gaining.
7. Follow the Trended Searches– You should use the Google trends as an effectual tool for dissecting and understanding how people are searching. Searches include the new aspects that are specifically connected to Coronavirus search trends. Through this you can review regularly too see how people are prioritising within the searches which will assist you to filter your keywords.
8. Devise Bid Adjustments – This is an area where you can capitalise on in your digital marketing campaign. In general you should make this adjustment type based on specific data with the campaigns but now with Covid-19 you should consider the fact that more users are returning to their desktop.
9. Bid Smart – Secondly, you should implement smart bidding in the campaigns. With the digital marketing strategy being altered in the Covid times, it is a challenge now to understand how the search behaviour will alter abruptly. Smart bidding happens to be a potent avenue as it will permit you to be able to comprehend the altering data and adjust in real time the digital marketing or CPC bids. 

In these Covid times, it quite hard to predict how the pandemic is going to impact further. The future does not show much hope. But according to the experts of premium digital marketing agency in India,you still can take control the way you represent your brand to the customers. You just have to be proactive in responding to the trends of digital marketing and stay open-minded so that you can improvise and stay relevant even during these times.