Digital Marketing: Best Ways to Increase Website Traffic

A two-years-old study revealed a horrible fact about your average online traffic. More than 50% of locally-owned business websites hardly receive 500 visits/month! Increasing the digital traffic to their sites is a goal shared by most commercial organizations. Your website services as a virtual storefront where people know about your products/services. So, here are some tried-and-accepted methods for boosting the number of your daily visitors you can try:

1. Refurbish old content

Reviving and recycling outdated content has several perks. For instance, you don’t have to write an entire article from scratch. Moreover, you’re repurposing previously-published content, so it isn’t plagiarism. Put recent keywords, change the publication date, and you’ve got yourself a freshly-written piece of writing. Don’t let your precious content become outdated since Google might demote you for being “old-fashioned.” Search engines are always looking for new stuff relevant to the audience’s evolving needs. Republishing ancient articles also helps you get more hyperlinks and attract a previously-untapped audience.

• Use long-tail keywords

How do long-tail keywords work? They are multi-word keywords that are more specific and target a certain portion of your audience. So, “buy shoes” is an example of traditional short-tail keywords. But “buy leather shoes in Brooklyn” is a high-ranking long-tail keyword. How are these keywords more helpful? They reduce the competition and help you reach consumers who are more likely to buy from you. So, focus your SEO efforts by keeping long-tail keywords in mind. Even though they drive less traffic than short-tail keywords, long-tail keywords have a 36% conversion rate. So, the sort of traffic you get from such keywords is far superior to traditional short-tail traffic.

• Traffic analysis tools

Digital tools allow you to examine your website’s performance and compare its traffic with other competitors’. An online website traffic checker lets you know crucial pieces of information regarding your digital visitors. How many people visited your website? What percentage of them contained first-time guests? What are the sources of your web traffic? These metrics allow you to control and improve this traffic by gaining acute insights into it. You can investigate which digital marketing tactics have favored your rivals so you can imitate these methods. You also learn which webpages on your site are popular to focus on replicating similar content in the future.

• Become mobile-friendly

Your website must be mobile-optimized and easy-to-navigate for smartphone users since mobile searches have surpassed the desktop in this decade. Now, more than 50% of digital traffic comes from people browsing the internet with hand-held devices. Furthermore, Google released a mobile-friendly algorithm update back in 2015. And search engines now concentrate more on websites optimized for smartphones. So, if your website doesn’t load fast on a mobile phone, it means that you’re losing a heavy chunk of traffic. Unless your business isn’t visible via smart gadgets, all other tactics to boost online traffic shall fail to deliver.

• Link to your pages

Hyperlinking makes your website appear more reliable. Adding high-quality backlinks improves your site’s visibility and helps drive more traffic to your landing page. But how to get more domains to link back to your website? That’s why some brands try linking internally. It is just one webpage linking back to another webpage on the same domain. This practice helps spread the link juice, boosts page views, and elevates your page’s ranking by search engines. Data suggests that internal linking helps your website get 40% more organic traffic. Aside from generating traffic, search engines become more familiar with your website and consider it trustworthy.

• Guest Posting

Guest posting is still effective in 2021! Indeed, if done properly, you can build enough backlinks to make your agency’s blog or website noticeable. Before you run out and try to develop content for any website, there are a few things to consider. To begin, look into the domain authority of the website you want to post on. It should be a website that has a high level of authority on the internet and is relevant to your field. Also, see whether they allow guest bloggers to contribute. There are some best guest post services providers available to help you in locating the best blogs in your business that make contributions.

• Produce quality content

What drives more traffic besides backlinks? Content. Write high-quality, engaging, human-friendly, informative, and unique content to boost your domain’s organic traffic. Content marketing has become an industry on its own since the last decade. Remember that 80% of readers will skip the blog after glancing at the headline. So, hire or outsource copywriters to make the headings more catchy and attention-grabbing. Make sure your content doesn’t have grammar mistakes. Include images, videos, and infographics to make your articles more colorful. Use “gated content” to make this stuff more appealing to consumers.

• Use social media

Believe in the power and the influence of social media. Modern-day businesses can’t succeed digitally without having an active social media presence. You can leverage your Facebook, Twitter, and LinkedIn accounts to grow your audience and expand customer outreach. Social media also gives you a chance to promote your content and bring more traffic to your landing page. The trick’s to constantly and consistently publish engaging and interactive content on your social profiles. Please communicate with your followers online, and don’t forget to answer their queries. Turn these followers into website visitors by posting massively-shareable content from time to time.

• Answer Quora questions

Quora is a popular question-and-answer platform that is visited by 300 million people each month. You can call it a classier version of Reddit and a more structured form of Yahoo Answers. As per statistics from 2019, around 3,000-5,000 questions find their way into Quora every day. You can find many queries related to your niche as well. So, you can answer at least seven inquiries each week regarding your area of expertise to gain some trust online. Gradually, you’ll accumulate a sufficient number of views, helping your brand become a well-established authority on the subject. The trick is to find the right question and answer it engagingly with relevant images and infographics.

Conclusion

What factors increase your website’s chances to gain and retain new visitors? Statistics show that 75% of digital credibility comes from your website’s design. And these people are expected to return to your website if it’s mobile-optimized. If a webpage has more videos, people spend 88% more time browsing it. On the other hand, slow-loading sites cost marketing companies some $2.6 billion annually. So, what do we get from all these stats? We can make the following brief conclusions: Make your website:

• Visually appealing to visitors
• Furnished with visual content
• Fast-loading and user-friendly

Boosting your website traffic influences your brand’s popularity and public perception. There are several methods of increasing this traffic that we haven’t mentioned here. It would help if you implemented these tactics after analyzing your competitors’ web traffic using a digital traffic analysis platform. If you are looking for the best SEO Consultant so, feel free to contact me.