Detailed analysis of the color theorem in pharmaceutical company logo design

Color has no tongue to speak, ears to hear, a nose to smell, and eyes to see. Still, they are the best communicators for whatever medium they are used in. Cars, wallets, clothes. What do you like about summer? Obviously, you know the meaning and purpose of colors, so in winter you will choose to wear light and dark clothing.

When it comes to logos, color is also the most effective way to impress a subliminal message in the mind of the viewer. There is a theorem for a company’s brand identity. To clear things up, let’s take a look at the color theorem.

Yesterday, the logos of the Pharma Companies in Hyderabad piled up on the desk. The analysis revealed that they all had certain similarities.

What I found was that one or two colors, blue and red, were used frequently in all of them. In the next second, I used my computer to look up the preferences and color meanings of the company logo.

There I learned that the blue corporate identity of the medical industry is used to represent the trust, loyalty, wisdom and intellect that patients should have in the medical industry. Light blue is also an effective way to provide calm and reliable effects, which is the main goal of the medical business.

Now let’s talk about red. Red is a dark color, but it is often used in pharmaceutical company logos, why? The only reason is that it ensures the healing power and the power of the patient. It can also attract the attention of the viewer. At first glance, this is why. It is commonly used by professional graphic designers in most corporate identities.

Therefore, you do not have to use words if you want to speak. You can do this by correctly using color for your company’s brand identity.

The logo is an ambassador for the corporate brand. Therefore, it must be unique, captivating and attractive. Most graphic designers try to incorporate all the qualities that are told to them in a way that does not fit the nature of their business. The same applies to logos of pharmaceutical companies.

Not surprisingly, most of them are well designed with the target audience in mind, but some of them are so eye-catching that you can’t even imagine a medical business. Bright colors are almost forbidden in such corporate identities. This is because the business theme is to provide the viewer with a touch of calm and allow the viewer to take care of you no matter what.

People who don’t take brand identity very seriously tend to do it themselves, jeopardizing the reputation of the medical business. There are plenty of options to get a free logo maker online, but you can’t wait for it in the long run. They think they can do anything if they can run a big company like pharmaceuticals, but they forget that they are not professional graphic designers.