What is the importance of customer engagement? If you are in business field than most probably you know its importance, but the major question is that are you able to maintain it? 

Customer engagement is the area where most of the businesses failed and they are not able to achieve the desired goals. Customer engagement is the major area for the business growth and if you failed in it then you can’t expect for good result. So, most of you are thinking that how to maintain it? Don’t worry about it; this blog gives valuable answer for your question. 

Well, you all are aware about content marketing; yes it is a part of digital marketing that is highly reliable marketing technique for customer engagement. You can easily engage your audience through good content and boost the growth of your business. So, if you want to enhance traffic on your business and gain better revenue, then you need to work on your content marketing strategies. 

So through this blog, we are going to know about some of the best content marketing strategies and online content marketing services that can easily boost customer engagement towards your business.

The graph shows the organizational goals of content marketing;

Major Benefits of Content Marketing

Before moving further, it is important to know about benefits of content marketing and why it is consider as the most important tool for the customer engagement. 

• Identify Customer Engagement

Content Marketing allows a business to recognize future and existing customers, allowing them identify opportunities that they seek to attract instead of placing reluctance on their goods.

• Brand Recognition

The most valuable advantage of Content marketing is undoubtedly brand recognition as it means that consumers find the company and goods rather than the company finding its buyers. A brand is different by defining a unique Sales Proposal (USP), which allows customers to understand what the brand sells, why they sell the best choice, and how the sales will improve their customers’ lives. It is important to provide each client with useful information so that they can identify, know, love and trust the brand easily.

• Engagement and Sales

A dedicated customer is a big incentive for marketing and digital marketing in particular. If branding is done correctly, clients should raise their hand and want to deal with the brand because they can identify, know and love it. It will potentially lead in profits. Sales will also be an endeavor sponsored by ads. In other words, revenue goals will first be set and ads designed to achieve those goals.

This graph shows major benefits of Content Marketing

Best Content Marketing Strategies

Engaging audience towards your business through content is known as content marketing. There are various content marketing strategies to boost customer engagement. Let’s discuss some of the top strategies;

• Promote your Content through Email

In the US, at least 80 percent of people check their E-Mails regularly and 50 percent of such emails are spam. You will see the number of people who opened your email using the details on your email marketing website.

 You will always see what they clicked on, what kind of deals they have got and how good the traffic to your site has been. The growth of a high conversion rate mailing list is one area that you need to focus on in digital marketing.

• Share Videos

No marketing tactics is complete without using video. Video is the best way to provide the target market with entertaining content. 48% of smart phone users in this Google study are more likely to buy video content from companies with mobile sites. And 82% of Twitter users are looking at video on that network. 

Wochit finds that square videos earn 2750 percent more likes, 482 percent more downloads, 523 percent more reviews and 329 percent more responses than the typical scene video in an analysis of more than 33,000 Facebook videos. Facebook notes that carousel ads are 20-30 % lower than regular connection ads, at a cost per click.

• Build Valuable Content

You will educate yourself and your community about valuable industry knowledge by developing and sharing valuable and engaging content. This contributes to the growth of brand loyalty, credit and trust. By developing engaging and knowledgeable contentyou also increases brand awareness and its voice. 

So, you always need to perfect content writers that can write valuable content to engage more customers and enhance their engagement towards your business. 

• Increase Social Media posting

Look at Pepe Jeans, a multinational apparel company, they manages to increase their post frequency and the production of localized content by up to 70%, raise engagement rates by 48% and hit a base of more than 2000,000 Facebook followers. 

Through regular posting on social media, small business owners can easily engage larger audience with their business and boost its growth. You can also hire top digital marketing agency to enhance social media marketing and management. 

• Use Proper Hashtags

Always make sure that you use proper hashtags, as it helps in increasing your social networks engagement by 21%. 

If you don’t use the proper hashtags, your marketing plan would fall flat. Using trendy hashtags to increase the interaction of the social media and other posts is perfect content marketing strategies. Nonetheless, make sure that you link the material to the trendy hashtags in a respectful way. Don’t necessarily bombard the followers with trending hashtags. This will counterproductively impact the inbound marketing.

• Proper Use of Infographics and Images

A smiley face can promote contact by 25%, but a grimacing emoticon can improve engagement by 138%. Buffer claims that photos featuring tweets produce 150% more retweets than ones that do not contain. 

And 41% of marketers said that they found the Infographics were the most entertaining content they used in this marketing study. To maximize retweets, using photos. Buffer finds that Twitter posting photos improves retweets by 150%. Include a screenshot in every post to gain 35% more retweets.

• Know your Audience

It is important to know about your audience before every approach in marketing. Using the data of the public to develop and construct content for the marketing team. 

For the online marketing of your target markets, Google Analytics data is important. Set up material that answers the suffering of your viewers or web users and involve your viewers. You need to put your consumers and clients at the heart of your business.

• Quality before Quantity

Your audience engagement will suffer a lot without quality. Your content must addresses questions users enjoy hearing or build a content that helps them to experience a particular situation. 

While promoting your content at any platform, always focus on quality rather than quantity as it helps in developing better customer engagement. 

Conclusion:

Now you all are well aware about importance of content marketing in enhancing customer engagement. There are various other content marketing tactics, but the above-discussed are some of the best. So, effectively implement all these content marketing strategies to boost your customer engagement and reach of your business. It will allow you to stay ahead from your competitor. 

For better result, you can also hire digital marketing company and content marketers that will efficiently enhance your customer engagement through proper content marketing strategies. 

Summary

When you know about your audience, you automatically won half of the battle in boosting customer engagement and for that content marketing is the best choice for every business. So, to enhance customer engagement, you need to work on perfect customer marketing strategies and for that you can hire top-notch digital marketing agency that will deliver desired result. 

Author Bio

Being a CEO and founder of leading digital marketing company – BrandBurp, Anshul Sharma has vast knowledge about latest digital marketing strategies and advanced technologies. Through his expertise, he helped various businesses in achieving their desired marketing results. His major motive behind writing is to share knowledge with large audience, so that they can also get benefits.