Why Brand Activation & Experiential Technology Works in Events

Ever since the experiential technology came into existence, marketers started using experiential marketing as a part of brand activation solutions. It has helped brands to gain a hike in strategic marketing dynamics and attracted a new audience base, which was not part of the brand family earlier. In recent years, a subtle shift has been noticed where brands started using experiential technology for events. Experiential marketing aims at engaging customers at the event interactively and is high touch. In the current era, experiential marketing is a powerful marketing technique for attracting potential customers without any geographical limitations.

The use of experiential technology for events adds an element of fun in the entire event. 

Brand activation strategies have leveraged many brands while using experiential technology for events. 

The marketing dynamics have completely changed ever since experiential marketing has marked its print. The new marketing techniques help in delivering an amazing brand experience to its users which they are unable to find anywhere. Experiential marketing for events is an easy way out for new brands to mark its presence in strategic marketing dynamics and reach many potential customers. When a brand opts for experiential technology for events, it helps in building customer-brand relationships which later converts into brand loyalty. Several key players are even inclining towards experiential marketing to step up their game or to change the brand image. 

Leveraging a brand activation campaign is easy when you opt for the most effective marketing technique as compared to the dull traditional way of carrying out marketing campaigns. Experiential marketing is one of the most powerful tools for marketing in the current dynamics. When clubbed with events, it helps the brand to gain a much-desired hike by engaging an ample audience. Experiential marketing makes it easy for the brand to gain the audience feedback which makes it easy for a brand to function as per the desired audience base. 

Experiential marketing helps in leveraging any brand activation campaign. In the current phase of digitalization, experiential marketing has become a core of brand activation solutions, which allows the brand to gain a much-desired hike. When a Brand opts for experiential marketing for brand activations, it helps your brand to stand out from the clutter of advertisements and take a step ahead of the competitors.

Experiential technology for events attracts the customers at the event to the booths and take the brand to the next level amidst strategic marketing dynamics. The audience is the boss regardless of the industry, an effective brand activation solution and a well-planned experiential marketing strategy work wonders. 

Why brand activation & experiential technology works in events

1. It engages customers interactively & boosts two-way communication

Brand activation solutions and experiential marketing for the event, help a brand to build a bond with its target customers. It helps in attracting a larger audience base at the event with technology-driven campaigns. When a brand opts for experiential technology for events, it helps in delivering a memorable brand experience to its customers. It is one of the easiest ways to boost two-way face to face interaction between the brand and its customers unlike traditional ways of marketing. It allows the brand and its customers to understand each other in a much better way. Experiential marketing allows the brand to reach millions across the internet and gain the audience feedback in no time. It helps in measuring the effectiveness of the brand campaign.

2. Creates Brand Awareness

Creating brand awareness is the first step for any brand to gain success. Your audience must know about your brand, your journey, story & mission. Experiential marketing for events helps a brand to build a connection with its audience easily by attracting customers at the booths thus resulting in creating brand awareness. It aims at delivering the brand message effectively to its potential target audience.

3. Helps in building positive brand image amongst a large number of audience

How the audience perceives your brand is a very crucial aspect for any brand to gain success and leverage. Brand activation plays a major role in how your audience will perceive your brand. Experiential marketing allows a brand to make its first impact on the audience. It helps in attracting large audiences at the event and make an amazing first impression. Experiential marketing makes it easy for brands to be remembered by their customers while building a positive image in the minds of customers. The right experiential marketing approach helps in building a positive brand image when promoted in the event.

4. It helps in Word-of-Mouth marketing even after the event

Word-of-mouth is a powerful marketing tool that helps in building brand image when one shares the positive and negative brand experiences. When the audience enjoys or dislikes certain event they will share their experience with other people. When a positive image is created by the brand via experiential marketing, the potential audience shares those experiences with friends and family that expands your brand presence beyond the event.

5. Experiential technology can be clubbed with other marketing strategies

Experiential marketing is a powerful marketing tool that can be easily clubbed with other marketing strategies to gain more exposure. Including social media in experiential marketing allow the brand to reach a larger audience base without any geographical restrictions. It allows your event to reach a worldwide audience through social media while incorporating some design and element of fun in it. A survey reports that a majority of the audience present at the event create social content which is shared on various platforms. 

6. Experiential technology boosts brand loyalty

Experiential technology for events helps in building the trust of the customers. It allows them to have face to face interactions with the brand while experiencing real-time brand experiences. It helps in building an emotional connection between a brand and its customers which later turns in brand loyalty. A recent survey reports that a huge percentage of the audience becomes the loyal customers of the brand after attending the brand’s experiential marketing event.

For a successful brand activation solutions or an effective experiential marketing strategy, connect with an expert brand activation agency to carry out your event successfully. An expert brand activation agency helps in delivering effective results during the events while making experiential marketing works effectively. Experiential technology for events adds new excitement to events while giving the next level branded experiences to audiences.

About The Author:

Saanvi is a creative blogger and social media marketing manager. Her interest is in researching the latest technologies of social media, science and write about all kinds of topics in worldwide. In her free time, she loves to travel and reading fiction books.