Well, the design is a vital part of everyone’s life. We are surrounded by various designs such as logo design, business cards, posters, and a lot more others. Even for any business, it is considered to be one of the most crucial elements along with the name of it.
The primary purpose of the design is to capture the attention of the people, and that’s the reason why companies are trying to make it as attractive as possible. The custom logo of the brand is so powerful to make a positive reputation in the market. Until and unless you do not have an impressive business logo design, it’s hard to drive user traffic towards you.
Design is all about balancing images and text, if you are unable to make it perfect, it won’t be successful. Your professional logo design is a combination of various design elements and wise use of it. If all these things are used properly then only able to convey a proper message to the viewers. However, sometimes designers make some mistakes which give you unexpected results. Therefore, let’s discuss some of the common mistakes which designers make.
01. Not considering the audience
One of the most common mistakes which designers might be making is not keeping in mind their audience before starting to design the custom logo. The more you understand the audience, the higher the chances to incorporate their expectation in the logo and that way you can get attention easily.
Your professional logo design must be surrounded by the audience the company is targeting. You must know what they might like and not. For instance, if your company is providing a service or product related to the kids then it must evoke the feeling of fun and use bold colors and fonts. Whereas, on the contrary, if it’s for older people then must be simple and classic.
Hence, make sure you keep this important point while making any type of design. This way it will surely grab the user’s attention.
02. Relying much on trends
It’s always a first preference for the designers to follow the trends in the industry. However, sometimes you just need to avoid it to make it timeless.
The brand’s professional logo design is something that lasts for many years, and if you have made it with just the latest trends then it won’t serve the purpose of longer effect. There is no company which has a limited time span, fact is that all are for many years. So, the professional logo design must also be designed in such a way. No doubt, it will surely be the best choice today, but we need to think about the future as well.
Try to implement the approach which keeps attracting the audience after many years, and look aesthetic in any design. Thus, do not rely much on current trends rather you can follow the long-lasting approach.
03. Inappropriate use of colors
Undeniably, colors are the most important part of the whole design. It has the power to take your design to the next level.
However, choosing the wrong color and its position can cost you a lot. Colors are something that enhances the overall look of the custom logo. At the same time, you need to make sure that you keep the balance between all the colors.
If you are a fan of using more than one color in the design, then go for the gradient effects. It will make your logo appealing. However, here also the selection of color becomes even more important.
You must limit the number of colors in the design. It can be one or two, more than that makes the design complex which never is acceptable. Even those colors must look aesthetic when placed together in the professional logo design. Thus, choose the most appropriate color and combination of it to look aesthetic.
Also Read: How a Logo Design Influence your Company Values
04. Mismatching fonts
The font in the professional logo design is the most observed element as the brand name is the center of attraction. A bad selection of typefaces surely breaks your design.
A good font is something that makes your design memorable and lets you show your brand’s personality as well. A mismatching font won’t be able to grab the attention although that’s the real goal of the business logo design. Those fonts must be from the same category or the same style, otherwise, it looks very weird.
Some of the designers just add too many fonts that are not at all contrast to each other nor attractive. Thus, do not make such mistakes that break your overall design.
05. Use of stock images
It’s true that hiring a professional photographer can be expensive for the companies. That’s why many of them opt for the usage of stock images. Those images might be attractive and look aesthetic in the logo, but unable to make it original.
People might have already seen this type of image and found it to be less interesting. While choosing stock images, make sure it’s not much popular. Then only can be used in the custom logo.
06. Less negative space
Well, this can be the best way to make your logo appealing and look creative. However, designers just ignore the significance of it.
Negative space is something that the designer left unused in the design to improve the legibility. It can be in between the two components of the logo. This way you can make your logo memorable which holds your personality. It lets you draw the user’s eye where you want to. You must make the best use of it to convey some important message as well.
Sometimes, designers just ignore the negative space by thinking that it’s of no use. The fact is that here you need to showcase your creativity to make the best use of it. Even this simple approach lets you grab the attention of users.
You may have seen a lot many logos that have used the negative space very nicely. It looks meaningful and simplistic as well. So, make sure designers consider this point as a very important one.
Conclusion:
A single mistake in the logo can cost the company a lot. They are investing a lot of money in it to get a unique identity. So, designers need to consider all the aspects to make it alluring. The above-mentioned are some of the most common biggest mistakes which designers may make. Try to avoid it as much as possible.
