Beware of These 4 Landing Page Mistakes that Can Tank Your Conversion Rate

When it comes to inspiring sales with the help of your website, your landing page has a very important role to play in that. There can be various aims for your website. Maybe you are trying to inspire sale, or getting more registration or subscription for a newsletter, or increasing downloads or something else. In any case, it is your landing page that states the goal to the audience and makes them perform the task that they are supposed to do. Now, if you are not designing a landing page that compels the users well enough to do what they are supposed to do to make the action complete, then the whole endeavor will be a big waste on your part.

Think about it, if you have been running an ad on social media for some time and redirecting the users to purchase your product from your website landing page, the page should work accordingly. However, even if you hire WordPress developer and maintain all the principles of designing, yet your landing page can have the following mistakes. Take a look and make sure you are not repeating them.

Non-Responsive Website Design

The digital world has changed radically since the inception of mobile phones and its easy accessibility. With the help of mobile devices like tabs, smart phones and so on, the sphere of web design has changed too. So, when you are thinking of reaching out to the wider section of the audience and trying to encourage them to perform the task that will lead to a higher conversion rate for your brand, you need to keep your website responsive for easily loading on other devices too than just the desktop or laptop.

Responsive web design is not a luxury anymore. It is a necessity to appeal to the audience who is more comfortable in accessing the site from their mobile devices while on the go. So, when you are creating your landing page that will encourage the consumer, ensure that they find the interface convenient in the first place. Pinching and zooming in doesn’t work when your audience needs to take immediate action like make a call or click on “buy now.”

Cluttered Place for the Users

When you are a consumer clicking on the landing page link from a newsletter or social media ad, how would you like the page to be? Do you have the patience to scroll up and down and find a lot of unnecessary information on the landing page, and receive too many CTA options to choose from? Or would you like it to be just one page without the navigation bar and just one singular CTA button with compelling, easy flowing yet limited content full of useful information? Well, there is no need for a second thought. You will choose the latter option anyway. So why are you making it difficult for your consumer?

Keep the unwanted clutter away from the landing page and ensure that you are not confusing your consumers in any way possible. Now, being the business head, it might seem like all information is necessary. That is why you are taking the help of WordPress development services so that they can offer you much-needed clarity. A bold big primary headline, only the necessary textual content and an unmistakable CTA button, it will do the trick.

Not Choosing the Right Color for CTA Button

Web design is often about understanding and influencing human psychology with the right design and colors. That is why color theory is a necessary part of it. So, when you are designing your landing page and adding a CTA button to it, you want your consumer to click on the button as they found it to be the only thing to do. Now, on one hand, they will do it to purchase or register or perform the task you want them to if they need it. On the other, it depends on the visual clarity as well as the emotional impact that the CTA button creates.

The first principle is that your CTA button should stand out from the overall design of your landing page. If the page is green predominantly, you cannot use another shade of green for the button. You will have to choose the color that will create a sharp contrast so that it gets noticed easily.

On the other hand, you need to choose the color that will create a certain impact in the minds of your target audience. Blue is a popular color for CTA buttons. It is calm and conveys trust. Hence, the button gets more clicks. Often green is used for the CTA too. Green is a soothing shade which also stands for a signal to “go-ahead.” Red is another very popular choice. Red inspires the emotions of urgency in the mind of the consumer. It makes the heart rush and compels the user to make the decision. A reputed company offering WordPress web design services will tell you which color will be suitable for your website as well as your purpose.

Not Using Inspiring Imagery

For a landing page, you are using visual and textual content to impress the customer enough to make them the final decision so that they contribute to the conversion. Now, you are surely hiring content writing services for the page. But what images are you using for the page? It is crucial as the visual impression is the most influential factor for the consumers. To welcome a happy customer, you can use the images that are bright, cheerful, and welcoming. For a service page, use the images that are not boring. Keep in mind that the images you are using are going to convey the message for your brand and business along with whether you are trustworthy or not. While choosing the images, also avoid the following,

• Using bad quality pixilated image
• Using a distracting image that will eclipse the CTA
• Small images
• Stock images that are widely available

So, now as you know how you can create the best functioning landing page without committing these mistakes, get on with it. Hire the right experts and listen to their inputs.