If you own an e-commerce business, you understand the demand for online shopping. But consumers demand more than an online store—they want to shop for products on their phones. Businesses can satisfy this demand by offering online shopping apps. Half of shopping apps are used weekly, making this a significant opportunity for e-commerce businesses.

But what are the benefits of shopping apps on the consumer’s side? To give users the best experience, you must know how shopping apps can benefit customers. Choosing the right app development company will also create a user-friendly shopping experience for customers. Here’s a look at the rise of online retail in the app space.

Convenience

Your customers love the convenience of using apps, especially social media apps. They can access apps anywhere; oftentimes, they don’t even need WiFi. Instead of scrolling through social media, your customers may choose to shop. All they have to do is open your company’s app, where they can navigate your myriad of products.

Like shopping on your website, customers don’t need to worry about store hours or driving to your location. They can order products from the app and have them shipped to their home.

Plus, e-commerce businesses of all niches can take advantage of shopping apps. Whether you sell products for children, are in the B2B space, or even in the home improvement industry, any e-commerce business can offer the perks of app shopping.

Notifications

E-commerce businesses rely on informing customers of sales, discounts, and new products. Before, e-commerce businesses used email to communicate these perks. But these emails can end up in spam and promotions folders. If customers allow app notifications, you can send any discounts and new product reminders that will show up immediately on your users’ phones. Some popular notifications to send include coupon codes, rewards, cash back or gift cards, and any upcoming sales.

Easy to Use

Much like your website, your mobile app is easy to use. Your users can navigate the different pages on your app to find what they’re looking for. They can also use search features and filter different products. Businesses can also offer simple navigation to the sales section.

Great app design is key to offering the best online shopping experience. And with AI app builders, you can build an intuitive and cost-effective app DIY.

Perfect for the Holidays

Holiday shopping will increase as much as eight per cent in 2022 versus 2021. But with holiday shopping comes some setbacks. Navigating traffic, fighting crowds, and fighting parking spots are common problems the average person faces when shopping for loved ones.

Consumers found a solution when shopping online, but shopping on company apps is even more convenient. Users can navigate the holiday section and can receive notifications about any sales and perks.

Find the Best App Development Company

Now that you know why shopping on online apps is beneficial, it’s time to create an app with app development. If you’re not an app developer, it’s no problem—an app builder can design an app quickly.