WordPress CMS comes pre-configured with excellent search engine optimisation. Performance, though, is based on how well you run the website. Website owners consistently make SEO errors that lower the site’s traffic. Any plugins or widgets you install won’t work correctly if you don’t adhere to fundamental SEO rules.
If you discover that your platform has any of the issues, get in touch with Digital Channel, a local SEO agency in North Sydney right away for website updating and correcting.
1. Your page speed is slow
Even if a WordPress website loads quickly on your computer, that doesn’t guarantee that other users will experience the same speed.
Pingdom offers a speed test for WordPress websites. You may check your site’s speed from various places using this free online service. Keep in mind that the page should load in less than two seconds.
There are specialised plugins that address the issue of a slow WordPress website. Repeated visitors can obtain HTML pages that are swiftly rendered thanks to the WP Fastest Cache plugin. The W3 Total Cache plugin sends browsers previously stored versions of web pages. If you want develop new wordpress website then must visit wordpress developers Melbourne.
2. You failed to set permalinks.
In addition to informing visitors what a page is about, permalinks also signal relevance to search engines. Verify that your backend’s Settings > Permalinks has your permalinks defined correctly.
Permalinks can be configured to use a specific format, such as day and name or numeric. Combining the category and post name formats is advised. Here, you can adjust your permalinks to better match the targeted keywords. Your URLs are clearer when you use the category field. You can enter custom categories, such as blog, to create a URL that looks like this: sitename/blog/name-of-the-blog
Make sure the keywords in your permalink and page headline match. Google will recognise your website as having a high relevance level in this way.
3. Your images weren’t optimised
Images are often overlooked by website owners. Search engines won’t be able to recognise your images if you don’t include a pertinent title and alt text (pic description) for them. The image might not be readable for individuals who use mobile devices or those with vision impairments. They will instead view alternative text.
There are dedicated WordPress plugins for image compression and optimisation. Use the the reSmush.it Image Optimizer to automatically optimise all of your images. Images in the Media Library will have an alt field thanks to the Quick Alt Editor plugin.
4. Your links are broken
Links on your website that point to pages that don’t exist are known as broken links. Either internal (inbound) or exterior (outbound) linkages could be present. The user is shown with an error message, typically a 404 error, when they click a broken link.
Broken links reduce conversions, decrease session time, and also increase bounce rates. All of these are reflected in search results. Use the Broken Link Checker tool to locate and repair your broken links. As soon as it is installed, this plugin will start looking for broken links and list them all.
5. There are weak internal links
User engagement is increased by links between blog posts on your website. Furthermore, Google will recognise the general relevance of your platform to a given issue if it notices that you are referring to pertinent content pages on your website.
Make advantage of keyword anchors to boost relevancy. Try to stay away from phrases like “Click here for more information.” Use the combo “Learn more about WordPress website performance” instead. Also, you can speed up interlinking with Better Internal Link Search plugin.
6. Your headers lacked structure.
HTML headers (,, etc.) are recognised by Google as valuable content as well. Within these headers, pertinent keywords should be used. Be sure to properly structure your header tags:
H1 tag should instead contain the name of your website (for the homepage) or the page’s or blog’s headline (for all other pages). On any page, there can only be one H1.
H2 and H3 tags are subheaders. They should convey information that can aid search engines in indexing your platform and be contextually relevant.
7. Absence of an Call-To-Action button
Every website owner wants to keep their existing visitors on their site and persuade them to take a particular activity. The call-to-action (CTA) plays a crucial function in this situation. This button prompts website users to take a certain action, like “sign up” or “contact us.”
Each web page should have CTA buttons. Remember that having too many buttons will confuse visitors and cause them to become distracted. Consider the objectives of each web page when creating the call-to-actions. Make the CTA button stand out from the other page content. Visitors should notice it and be able to see it right away.
Conclusion:
It takes time to comprehend and learn SEO as a method. Results also take time to manifest. Try our SEO website audit and SEO services if you’re unsure how to optimise your website for search engines or you’re not getting the results you want. The team at Digital Channel is available to support your Business!
