Are Dynamics 365’s CRM and Marketing Apps Powered by AI and Big Data?

We are a part of a technologically centric era. Now a days, it’s hard to find an established corporate or organization who is not using technology at workplace. As, most of the companies across the word are harnessing power of technological solutions, which are meant to speed up their business activities. At the same time, the technology based solutions power up the complete process and also enhance the quality of work. Most importantly, these solutions give an edge to the company, which is very important in this extremely competitive environment. Therefore, companies are using various programs/apps/solutions to stay on the top of their game.

Apart from the latest programs or apps for business operations, companies are also trying to make most of the latest technologies like Machine Learning, Big Data, Internet of Things, Artificial Intelligence etc. Businesses want to harness the full potential of these latest technologies. Thus, many companies have started adopting only those tech solutions that let them make most these cutting-edge technologies. And, Microsoft Dynamics 365 is definitely one of the most preferred choice of companies worldwide. Mostly, because it keeps upgrading its solution to make it apt for changing market. Also, Dynamics 365 makes use of the latest technologies.

Does Microsoft Dynamics 365 uses latest technologies to make its apps and programs a lot better?

Yes. Indeed! Microsoft dynamics CRM development company integration technologies like Artificial Intelligence and Big Data in its apps. This is done to make sure that the apps are upgraded and have all the latest features to cater to the needs and demands of the business. Also, these technologies have a lot of potential to change the way how the business operates. Thus, if a company gets a chance to harness the potential of AI and Big Data through a reliable software like Dynamics 365, then there is definitely nothing like it!

When it comes to integration of Big Data and AI, both of these technologies are, and will be an extensive part of the Dynamics 365’s CRM and Marketing applications. This is because, most of the companies use CRM and Marketing apps. And, these are two of the most vibrant fields of any business, and they need constant evolution. And, there is nothing better than making use of the latest technology to get better results in the fields of marketing and customer support.

Use of Big Data and AI in the CRM and marketing apps

The use of Cortana in Dynamics 365 CRM is one of the best examples of the apt use of latest technologies by Dynamics 365. Cortana is nothing but a very powerful Artificial Intelligence powered digital assistant. It is basically curated to get hold of the habits and behavior of a user.  Based on the data collected, it then forecasts the requirements and demands of the users. As, now, it is a part of Dynamics 365 CRM, therefore, there is no doubt about the fact that it is empowering not just the customer support teams but also the marketing and sales teams. As, Cortana brings in a lot of convenience. It is capable of managing a user’s complete schedule. In fact, it can even set up reminders and show the customer lists. Not just that, it is capable of doing a lot more than this! Cortana keeps understating the user with the help of data and then delivers very useful results. Therefore, it is a great tool to understand the target audience as well as the customers better. And, understanding the target audience is the core of any successful marketing and sales campaigns. Also, Big Data is used by the CRM and marketing teams as well. Though, Microsoft is trying its best to integrate more and more features related to Big Data and Artificial Intelligence.

Apart from Cortana, Power BI tools is deemed pretty useful as well. Microsoft is presently positioned to be the forerunner of the key efforts to make full use of Big Data and AI for business apps. They will be constantly finding out newer and newer ways to not only integrate AI, but also make the most of it. As, Big Data and AI are very useful in making innovative tools and features for business apps.