All you need to know about Amazon account management

Amazon account management is complicated, but it doesn’t have to be. We broke down the most important steps of account management in this article. Follow our tips to get most out of your Amazon account!

1 – Optimize and then … optimize some more.

You can have the best product, hundreds of positive reviews but the truth is:  potential customers won’t purchase you products unless you’ve optimized the product listings perfectly. You need to research relevant keywords, manually and through Helium software and organically include them in your descriptions.

Don’t generalize and don’t try to appeal to a broad group of customers, your titles and bullets have to be as direct as possible. And we are not talking about the A9 algorithm only , when the viewers see a broad , general description , they immediately turn their head to your competitor , who states exactly what the product is and what it’s going to do for them .

You should also ensure that the descriptions are attractive and well-written with professional images to back them up. The listing should have a polished appeal to it.

2 – Join Amazon Prime

Did you know that Amazon Prime has a user base of 100+ million people? Prime members also purchase way more from Amazon compared to non-members. It’s an incredible loyal customer base that you are missing if your products are not part of Prime. Most shoppers will simply dismiss the product listing when browsing unless it has a “Prime” logo on it.

Join the Amazon Prime program to gain access to the Prime customer base, who are used to shopping on Amazon for most of their needs.

3 – Try to Earn A Buy Box Sign on Your Listings

Every Amazon seller should make it their mission to score a Buy Box feature on all their product listings. Customers always reach for these buttons in their online shopping journey with a bulk of the purchases being driven by this Buy Box.

 Sellers who wish to take their Amazon account management to the next level should strive to meet Amazon’s stringent criteria for the Buy Box on their products.

4 -Step Up Your Advertising Game

Advertising will help improve the visibility of your products and boost your online sales. When you take Amazon’s complexity and size into consideration, it’s obvious that regular keyword campaigns won’t be sufficient.

Take your Amazon account management to the next level by using different advertising options, sponsored product listings, and other options offered by Amazon. You can experiment with different types of keywords, and optimize your listings accordingly when you see what keywords are performing better than the others.

Remember, to get into paid ads, your listings should be perfect; otherwise it will be a waste of money. Setting the right foundation as part of your Amazon account management is pivotal: make sure your listing is perfect before you start spending these advertising dollars.

Conclusion

As we mentioned earlier, successful Amazon account management is not as hard as it sounds, however, it takes time and dedication to make it right. Following our simple tips, listed in this article, you are guaranteed to!