So, you run an online blog. You’re not alone – and that’s putting it mildly! It probably comes as no surprise to anybody reading this that blogs are exceptionally common and numerous across the internet, and success in blogging means standing out and offering top content.

If you run a site that is solely a blog, then you already know this. If you run a blog as part of wider ecommerce site, on the other hand, then you could be fooled into thinking that this auxiliary aspect of your ecommerce site doesn’t require the same level of content quality. This is a big mistake – people will not read your blog if it is merely a list of marketing posts.

Accordingly, you need to make your blog attractive and interesting to read. But that will all be for nothing if you cannot also attract people to the site and invite them to read the blog – preferably regularly. For that, you need top blog website design, and there is indeed a whole subsection of website design devoted to creating wieldy and attractive blogs. 

Azola Creative, a company offering website design services, say that good blog design is not only that which makes a blog wieldy and attractive, but also one that fosters website conversion. Whether this is through the type of customer education that makes readers want to check out your product or through things like calls to action, which promote further exploration of your site.

A Word About Content 

Before getting on to the rudiments of good blog web design, however, it is worth making a quick point about content. Great design will only take you so far if the content is not up to scratch. 

This is most often a concern for ecommerce sites that also run blogs. The reason for this being that it is far too easy to create substandard blog content when you consider the blog merely an extension of your marketing. 

A good blog should always include original and interesting content that extends beyond simply talking about your products. The content should also be well indexed, easy to use, and it should encourage further reading. Web design is very important, but this comes first. 

Blog Design Tips 

It’s impossible to give hard and fast guidelines regarding what a blog should look like, as that depends on what type of blog it is! Better then to look at some blog design tips to give you an idea of how a blog should be designed. Here follows a few: 

Reduce Page Bloat 

If your blog is successful, then the number of distinct pages will grow. That means more and more distinct pages. Big webpages are generally bad news, as they increase bandwidth costs and have the potential to make a website difficult to navigate. 

You can do something about this by using tools like gzip to compress your website’s resources, with images being the worst for making your website slower. 

Simplify Navigation 

Touched on above, simplifying navigation means making it easier for a user to find the content they want. A clickable index is one of the best ways to do this if you have many blog posts, but for that to work, you need to have category keywords, which can be represented in the index. 

Tidy Up the Content 

Generally, visitors to a site will skim blogs at first, and only read in more detail when they have found what interests them. Accordingly, your text should large and easy to read and organized under clear headings and subheadings. 

Just as a blog will fail without top content, it will fail without top web design too.

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