Convenience is one of the unique features of Shopify that most of its competitors haven’t mastered yet. Shopify is considered the best platform for quick and easy-to-use sites. The design process in Shopify is easy and takes less time. However, you still need to apply some effort to build your ideal site and collaborate with a Sydney Shopify agency. This article discusses design strategies you can apply to your Shopify store, whether you are a beginner or an established brand.

How do Sydneysiders shop online?

Sydneysiders are a considerable part of the statistic of Australians who are shopping online. The shift is more apparent in the younger generation, with over 60% of 18 to 25 years old and 57% of the 26 to 35 years old buying more frequently online.

1. Choose a theme that expresses the personality of your brand

It is crucial to choose a suitable theme. It will have a direct impact on the atmosphere, user experience, and ambience of your site.

You must factor in the kind of experience you are trying to create for your customers. Thus, you must pay close attention to the layout, image size, as well as placement of text.

You must also consider the desired features you want to integrate into your store. Do you want to opt for a standard or huge image display? Will you be requiring an Instagram feed? You must know what you want as well as what you are willing to trade-off.

2. Avoid the clutter

You may be too excited about designing your e-commerce site that you overloaded it with too much information.

You may be tempted to exhibit everything you have, whether it be information or products. Although there are customers who are curious about the history of your brand, these audiences are few and far between. You must determine which products should be given optimum exposure and place them in the best position on your site.

Focus only on a few unique products at any given time. These could be your bestsellers, promotional items, or products you are trying to sell fast.

You must know the difference between what is essential and excessive.

Your audience in Sydney is looking for a premium experience online. Make sure that your best products are available for them. Like the rest of Australia, Sydneysiders are purchasing online products such as furniture, homeware, and decor. Online purchases have been up 2.7% from four years ago.

3. Speed up loading time

Slow loading time can drag down your entire business. Every additional second your page takes to load will decrease conversions by as much as 7% and page views by 11%. Even beyond the user experience, a faster speed can get you higher rankings on Google’s algorithm so speeding up your loading time helps boost your UX and SEO.

4. Collaborate with the right designer

You must know your limitations. If you find that site design is not one of your skills, you must hire a professional Sydney Shopify agency. The knowledge of an experienced designer can help you gain new insights.

Similar to other industries, designers will have a specialization. You can opt for a designer that specializes in Shopify since they are already familiar with its different plug-ins and features. Outsourcing your website’s design could be a huge timesaver. You don’t have to navigate through endless templates to find what you want.

Design a good-looking Shopify site and witness your Sydney audience come in droves. Sydney is part of the statistic that has helped online shopping grow in Australia. The country has spent a staggering $15 billion on online purchases in the past year.